Insights on Marketing & Technology

Market #77

Blogging
Why blogs can be more effective than traditional media

Why blogs can be more effective than traditional media

Henrik AkselboCEO at Bloggers Delight

MarketCommunity has talked with the CEO of Bloggers Delight, Henrik Akselbo, about what the bloggers and the companies can gain from blogging. - How bloggers can turn their blog into a moneymaker and how blogging can be a great communication platform for companies.

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Why no one is reading what you're writing

Why no one is reading what you're writing

Jayson DeMersFounder & CEO at AudienceBloom

I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. New content is frequently published to the blog. Weekly email newsletters are sent out with helpful information and tips, and social media updates are posted regularly. And yet, there’s just one tiny problem: No one is reading what you’re writing.

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Blogging is also for online stockbrokers

Blogging is also for online stockbrokers

Nordnet started their blog, Nordnetbloggen to get people to share information, experience and tips about investment. In this article the Country Manager at Nordnet Bank AB, Max Gandrup, will explain why a blog for an online stockbroker can affect and be a part of the business.

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The future of blogging - 2016 blog trend predictions

The future of blogging - 2016 blog trend predictions

Natasha SmithBlogger at Thisandthatplease.co.uk

It seems pretty crazy to do a blog trends post for 2016 only half way into 2015. I mean, it's only August, right? When we get to the half way point in the year, we usually look back at the goals we set ourselves in January, and ask ourselves whether we have achieved what we wanted for our online spaces. If not, then why? But now is also a great time to look to the future and see what changes are being made and how online spaces are evolving, right this very moment! This gives us the opportunity to see how we can be steps ahead by the time 2016 hits us. Discover the top 2016 blog trend predictions and what the future of blogging looks like in this post

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How blogging is an investment in relationship building

How blogging is an investment in relationship building

Anna Porse NielsenCEO at Manto A/S

Is blogging for everyone and what does it really take?
MARKET talked to the Danish consultancy company, Manto, about their blog named MANTOMANTO. Anna Porse Nielsen, who’s the CEO of Manto, answered some questions about everything from why they started a blog to the pros and cons of building and managing a business blog. Anna also gave some advises she has gained from her experiences with MANTOMANTO.

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How to launch a successful Business Blog

How to launch a successful Business Blog

Heidi CohenPresident at Riverside Marketing Strategies

My Boss Said Yes To The Blog: What Do I Do Now?
In this article, the president of Riverside Marketing strategies, Heidi Cohen, will explain you step by step how to launch a successful blog for your workplace.

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16 top tips from Blogging experts

16 top tips from Blogging experts

‘’I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them,’’ says the blogger, Belle Beth Cooper. She has collected 16 bloggers, who share one important tip each for blogging.

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Why Blogging probably is your most important Social Media activity

Why Blogging probably is your most important Social Media activity

Steve GoldnerChief Engagement Officer at Social Steve Consulting

Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. This article will give you some tips on how to use blogging to promote you and your brand.

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10 Compelling Reasons Why Your Business Should Blog

10 Compelling Reasons Why Your Business Should Blog

Jeff BullasBlogger and strategist at Freelance

Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. In this article you’ll find 10 reasons why blogging is a good idea for your business and some advices on how to get started with blogging.

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How to drive trafic to your website by blogging

How to drive trafic to your website by blogging

Abidemi SanusiFounder at Ready Writer

Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog.

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Why a business blog is a great inbound marketing tool

Why a business blog is a great inbound marketing tool

Douglas PhillipsSenior Copywriter/Editor at Bluleadz

Did you know that a business blog can be a very powerful tool for marketers? If not, then we have some news for you: maintaining a regular blog is a critical element of an effective inbound marketing strategy, one that can have a huge impact on your marketing efforts. At Blueleadz they know that blogs are an important part of this strategy. Douglas Phillips from Blueleadz will explain why blogging is a great SEO and sales tool

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Invites

Accelerér forretnings- udviklingen med Scaled Agile

Seminar

Accelerér forretnings- udviklingen med Scaled Agile

  • Time:
    28 april 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus.
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Sådan bliver jeres næste website en succes

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Sådan bliver jeres næste website en succes

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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Vejen til et stærkt og autentisk brand

Morgen-Briefing

Vejen til et stærkt og autentisk brand

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
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International markedsføring for marketingledere

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International markedsføring for marketingledere

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    28. april 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29, 1119 København
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    30. maj 2017 kl. 08:45-10:50
  • Location:
    Landemærket 29, 1119 København
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Strageisk scenarie-modellering

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Strageisk scenarie-modellering

  • Time:
    3. maj 2017 kl. 08:30-10:00
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    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    3. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    18. maj 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Google Analytics for marketingledere

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Google Analytics for marketingledere

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    4. maj 2017 kl. 08:45-10:50
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    Åbogade 15, 8200 Aarhus N
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    7 juni 2017 kl. 08:45-10:50
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    Århusgade 88, 2100 København Ø
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Effektiv håndtering af kundeafgang

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Effektiv håndtering af kundeafgang

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    5. maj 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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    2. juni 2017 kl. 08:45-10:50
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    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B Account Based Marketing (ABM)

Seminar

B2B Account Based Marketing (ABM)

  • Time:
    16. maj 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Industri 4.0 - Digitalisering af produkter og ydelser

Seminar

Industri 4.0 - Digitalisering af produkter og ydelser

  • Time:
    17. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    18. maj 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus
  • Time:
    19. maj 2017 kl. 08:30-10:00
  • Location:
    Egtved Allé 4, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    17. maj 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    8. juni 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Social Advertising og Marketing Automation i praksis

Morgen-Briefing

B2B Social Advertising og Marketing Automation i praksis

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    1 juni 2017 kl. 08:45-10:50
  • Location:
    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    København 19. maj 2017 kl. 08:30-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
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5 nøgler til super-effektive kampagner

Seminar

5 nøgler til super-effektive kampagner

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
  • Time:
    7. juni 2017 kl. 08:45-10:50
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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Effektiv UX: Gør jeres webløsning mere brugerorienteret

Morgen-Briefing

Effektiv UX: Gør jeres webløsning mere brugerorienteret

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Smallegade 46, baghuset 1. sal, 2000 Frederiksberg
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CRM dage 2017

Demo

CRM dage 2017

  • Time:
    30 maj 2017 kl. 08:15-16:30
  • Location:
    Scandic Sydhavnen Hotel, Sydhavns Plads 15, København
  • Time:
    1. juni 2017 kl. 08:15-16:30
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, Aarhus
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Værdien af god intern videndeling

Seminar

Værdien af god intern videndeling

  • Time:
    30. maj 2017 kl. 08:30-15:00
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    Smedien, Værkmestergade 9, 8000 Aarhus C
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Digitalization - Klar til morgendagens kunder

Seminar

Digitalization - Klar til morgendagens kunder

  • Time:
    31. maj 2017 kl. 11:30-14:30
  • Location:
    Radisson Blu Scandinavia Copenhagen Hotel, Amager Blvd.70, 2300 København S
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

  • Time:
    2. juni 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Skab stærke kampagne-ideér med gennemslagskraft

Morgen-Briefing

Skab stærke kampagne-ideér med gennemslagskraft

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    15. juni 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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