Insights on Marketing & Technology

Market #76

Nudging
So, when is it legitimate to nudge?

So, when is it legitimate to nudge?

Linda LindstömThe Swedish Nudging Network

Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That government tricks people to, in their unconsciousness, choose a certain choice.

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When to use nudging
03:02

When to use nudging

Pelle Guldborg HansenBehavioural Scientist, Roskilde University at iNudgeyou

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How companies can nudge customer to change behavior
08:06

How companies can nudge customer to change behavior

Pelle Guldborg HansenBehavioural Scientist, Roskilde University at iNudgeyou

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How to see the potential in nudging
16:43

How to see the potential in nudging

Pelle Guldborg HansenBehavioural Scientist, Roskilde University at iNudgeyou

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How nudging fits into marketing as a discipline
05:05

How nudging fits into marketing as a discipline

Pelle Guldborg HansenBehavioural Scientist, Roskilde University at iNudgeyou

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How to understand nudging (1 of 5)
00:33

How to understand nudging (1 of 5)

Pelle Guldborg HansenBehavioural Scientist, Roskilde University at iNudgeyou

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Nudging can backfire

Nudging can backfire

Linda LindstömThe Swedish Nudging Network

In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembolagets webpage, it exists for one reason: “To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.” Linda from The Swedish Nudging Network will in this article give an example on how Systembolageret may have used nudging in a different way than may was desired.

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Nudge designs implemented: How to push people to joyfulness

Nudge designs implemented: How to push people to joyfulness

Bettina Therese MøllerInterior designer at Bettina Therese Indretning

Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will explain how she’s trying to change that by using nudging to “push” people to a more efficient and joyful everyday working life. - How to get the surroundings to act as a partner and not as an opponent by implementing nudge designs.

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You have to understand behaviour in order to change it

You have to understand behaviour in order to change it

Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenues for working with and understanding behaviour. Building on old insights and new research Nudge provides an intuitive framework, and new tools to those whose job it is to change public and private behaviour. But it has also sparked new debates about public and private organisations use of psychology for manipulatory and self-serving means.

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Leverage the full potential of your people and organisation

Leverage the full potential of your people and organisation

Tinna C. NielsenFounder at Move The Elephant For Inclusiveness and Inclusion-Nudges.org

In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, the winning organisations are those who enable their people to change behaviour and be inclusive of diversity of perspectives - in an easy way. Most leaders support this. Yet, why don’t the right intentions and efforts lead to greater results? The author Tinna C. Nielsen argues that a rational understanding of the importance of this is far from enough. We need to “outsmart” our brain. The author has pioneered an innovative approach called INCLUSION NUDGES to succeed with this challenge.

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How science is being used to influence our behavior

How science is being used to influence our behavior

Dr. Sarah FoxNeuroscientist and founder at Brain Bank

Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put together a special unit (the Behavioural Insights Team AKA the Nudge Unit), dedicated to using insights from behavioural economics and psychology to influence our behaviour. Although the Nudge Unit may sound like something from a bleak dystopian future, where our every action is monitored and controlled, it’s best not to judge the idea too hastily. So, let’s take a minute to get acquainted with the ‘nudge’…

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How to nudge people towards workplace happiness

How to nudge people towards workplace happiness

Thomas ChristensenResearcher at The Nudging Company

You are probably familiar with the term “Nudging”; it has been thrown around a lot in relation to health initiatives and government legislation. In this article Thomas Christensen from The Nudging Company will not describe what nudging is but instead discuss just how useful nudging is when it comes to workplace happiness.

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How to Sell the Serious Stuff to Homer Simpson

How to Sell the Serious Stuff to Homer Simpson

Pelle Guldborg HansenBehavioral Scientist at Roskilde University

During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers. The practical result is the new applied scientific discipline of ‘nudging’ that delivers a more detailed understanding of human choices, routines and habits; a discipline that allows us to go beyond marketing as we know it and sell the serious stuff with much greater success.

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The Power of a Nudge: Little nudges with big impact

The Power of a Nudge: Little nudges with big impact

Dr. Michael WuChief Scientist at Lithium Technologies

Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people's behavior. I will in this article present several famous examples of how small changes of context can nudge people’s behavior significantly. I will also dive deeper to understand the real power of a nudge.

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Nudging: A Very Short Guide

Nudging: A Very Short Guide

Cass R. SunsteinRobert Walmsley University Professor at Harvard Univeristy

This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The guide offers a general introduction to the idea of nudging along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

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Invites

Succes med B2B leadgenerering

Morgen-Briefing

Succes med B2B leadgenerering

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    26. april 2017 kl. 08:45-10:50
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Accelerér forretnings- udviklingen med Scaled Agile

Seminar

Accelerér forretnings- udviklingen med Scaled Agile

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    27. april 2017 kl. 8:30-10:00
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    DeloitteHuset, Weidekampsgade 6, 2300 København
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    28 april 2017 kl. 08:30-10:00
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    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus.
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Tips og strategier: Sådan booster du trafikken fra Google

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Tips og strategier: Sådan booster du trafikken fra Google

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    27. april 2017 kl. 13:00-15:00
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    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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    15. juni 2017 kl. 08:45-10:50
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    Rosenvængets Allé 11, 2100 København Ø
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Sådan bliver jeres næste website en succes

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Sådan bliver jeres næste website en succes

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    28. april 2017 kl. 08:45-10:50
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    Løngangstræde 37B, 1468 København K
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    30. maj 2017 kl. 08:45-10:50
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    Løngangstræde 37B, 1468 København K
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Vejen til et stærkt og autentisk brand

Morgen-Briefing

Vejen til et stærkt og autentisk brand

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    28. april 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
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    19. maj 2017 kl. 08:45-10:50
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    Kompagnistræde 14b, 1. sal
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International branding for marketingledere

Demo

International branding for marketingledere

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    28. april 2017 kl. 08:45-11:00
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    Landemærket 29, 1119 København
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Strageisk scenarie-modellering

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Strageisk scenarie-modellering

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    3. maj 2017 kl. 08:30-10:00
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    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

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Customer Journey Mapping

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    3. maj 2017 kl. 08:45-10:50
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    Åbogade 15, 8200 Aarhus N
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    18. maj 2017 kl. 08:45-10:50
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    Århusgade 88, 2100 København Ø
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Google Analytics for marketingledere

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Google Analytics for marketingledere

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    4. maj 2017 kl. 08:45-10:50
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    Åbogade 15, 8200 Aarhus N
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    7 juni 2017 kl. 08:45-10:50
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    Århusgade 88, 2100 København Ø
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Effektiv håndtering af kundeafgang

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Effektiv håndtering af kundeafgang

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    5. maj 2017 kl. 08:45-10:50
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    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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    2. juni 2017 kl. 08:45-10:50
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    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B Account Based Marketing (ABM)

Seminar

B2B Account Based Marketing (ABM)

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    16. maj 2017 kl. 08:45-10:50
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    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Industri 4.0 - Digitalisering af produkter og ydelser

Seminar

Industri 4.0 - Digitalisering af produkter og ydelser

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    17. maj 2017 kl. 08:30-10:00
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    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    18. maj 2017 kl. 08:30-10:00
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    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus
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    19. maj 2017 kl. 08:30-10:00
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    Egtved Allé 4, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    17. maj 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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    8. juni 2017 kl. 08:45-10:50
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    Staunings Plads 3, 1607 København V
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B2B Social Advertising og Marketing Automation i praksis

Morgen-Briefing

B2B Social Advertising og Marketing Automation i praksis

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    18 maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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    1 juni 2017 kl. 08:45-10:50
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    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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Bliv fremtidens succesfulde digitale marketing- medarbejder

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Bliv fremtidens succesfulde digitale marketing- medarbejder

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    København 19. maj 2017 kl. 08:30-11:00
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    1100 København K - adresse oplyses ved tilmelding
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5 nøgler til super-effektive kampagner

Seminar

5 nøgler til super-effektive kampagner

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    19. maj 2017 kl. 08:45-10:50
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    Store Kongensgade 66, 1264 København K
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

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    19. maj 2017 kl. 08:45-10:50
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    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Professionelt salg til det Offentlige

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Professionelt salg til det Offentlige

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    23. maj 2017 kl. 08:45-10:50
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    Ordnung, Strandvejen 125, 2900 Hellerup
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    7. juni 2017 kl. 08:45-10:50
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    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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Effektiv UX: Gør jeres webløsning mere brugerorienteret

Morgen-Briefing

Effektiv UX: Gør jeres webløsning mere brugerorienteret

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    23. maj 2017 kl. 08:45-10:50
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    Smallegade 46, baghuset 1. sal, 2000 Frederiksberg
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CRM dage 2017

Demo

CRM dage 2017

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    30 maj 2017 kl. 08:15-16:30
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    Scandic Sydhavnen Hotel, Sydhavns Plads 15, København
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    1. juni 2017 kl. 08:15-16:30
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    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, Aarhus
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Digitalization - Klar til morgendagens kunder

Seminar

Digitalization - Klar til morgendagens kunder

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    31. maj 2017 kl. 11:30-14:30
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    Radisson Blu Scandinavia Copenhagen Hotel, Amager Blvd.70, 2300 København S
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

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    2. juni 2017 kl. 08:45-10:50
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    Østergade 36, 3. sal, 1100 København K
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    9. juni 2017 kl. 08:45-10:50
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    Ordnung, Tuborgvej 5, 2900 Hellerup
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Skab stærke kampagne-ideér med gennemslagskraft

Morgen-Briefing

Skab stærke kampagne-ideér med gennemslagskraft

  • Time:
    9. juni 2017 kl. 08:45-10:50
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    Vester Farimagsgade 41, 1606 København V
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