Insights on Marketing & Technology

Market #75

Brand Communication
Storytelling – it’s personal!

Storytelling – it’s personal!

Naja LybeckerPR Manager, Nordic at Pandora

I was thirteen and convinced that I would transform into a preppy East coast college girl if I just got that classic white Marco Polo blouse. Buying that blouse might not have changed my life but it was the first time I was truly seduced by a fashion campaign. I remember every little detail from faces and clothing to the visual scenery and I can still feel the anxiety and the excitement to become part of something much bigger than me, the exclusive Marco Polo club. This is what great marketing campaigns do. They tell you stories and whirl you into a universe of dreams, hope and aspiration.

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Danish municipalities embrace responsive design faster than top-100 companies

Danish municipalities embrace responsive design faster than top-100 companies

Morten EskildsenHead of UX at Zupa

A study of Denmark's 98 municipality websites and the 98 largest corporate websites* shows that municipalities are doing a better job than private companies in terms of offering responsive websites that fit the growing user needs for mobile browsing. A surprisingly large number of Denmark's biggest brands do not provide a mobile user experience that's up-to-date. In this article you’ll find some trends on responsive websites and an explanation on why municipalities embrace responsive design faster than the companies.

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How to build trust and win your customers’ hearts

How to build trust and win your customers’ hearts

Steve GoldnerChief Engagement Officer at Social Steve Consulting

What are the brands you patronize and continually purchase? I’ll bet they are brands you respect and trust. Creative advertisements can get your attention, but if the brand generates unsubstantiated claims, their trust is lost. Therefor you have to be trusted by your customers. In this article you’ll find some advice on how to build costumer trust.

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Online stories show great potential for marketing and branding

Online stories show great potential for marketing and branding

Line BilenbergFreelance Communication Expert at Freelancer

When you talk about a good story, you are actually talking about “narrative desire”. The story created a desire in you – and then it satisfied that desire. You want to know more about the characters in the story – and you want to know what happened next. This is the real secret behind movies and TV-series and books. But, strangely enough, the Internet has not had its own storytelling format – at least not yet. For years, we have been copying other media types onto the web and wondering why they don’t really engage the users for very long. The game company, Investigate North, is trying to create this ‘’narrative desire’’ within online stories with their videogame, Cloud Chamber.

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Branding matters more than ever

Branding matters more than ever

Mikkel Bach AndersenGroup Account Director at Kunde & Co

The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers. Some even believe that branding is put to rest by the complete transparency of the digital age. I disagree. I believe that articulating and ‘living the brand’ is as important as it has always been.

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How Microsoft Denmark Maintains its Powerful Brand - part 4
02:59

How Microsoft Denmark Maintains its Powerful Brand - part 4

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 1
03:49

How Wonderful Copenhagen Creates a Successful City... - part 1

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City... - part 5
03:17

How Wonderful Copenhagen Creates a Successful City... - part 5

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City... - part 4
04:42

How Wonderful Copenhagen Creates a Successful City... - part 4

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Microsoft Denmark Maintains its Powerful Brand - part 3
03:29

How Microsoft Denmark Maintains its Powerful Brand - part 3

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - part 5
03:17

How Microsoft Denmark Maintains its Powerful Brand - part 5

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 3
04:37

How Wonderful Copenhagen Creates a Successful City... - part 3

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Microsoft Denmark Maintains its Powerful Brand - part 2
03:23

How Microsoft Denmark Maintains its Powerful Brand - part 2

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 2
04:35

How Wonderful Copenhagen Creates a Successful City... - part 2

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How to Use Storytelling for Finding the Right People

How to Use Storytelling for Finding the Right People

Nanna Christine WorsaaeDigital Marketing Manager at Maersk Drilling

With an ever-increasing number of platforms and channels for companies to showcase and demonstrate their achievements, the need for a clear and concise storytelling strategy is absolutely crucial if you want your audience to stick around.

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Invites

Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    20. januar 2017 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    24. januar 2017 kl. 08:45-10:55
  • Location:
    Ordnung, Østergade 13, 1100 København K
  • Time:
    7. februar 2017 kl. 08:45-10:55
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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B2B: Succes med Ecommerce i 2017

Morgen-Briefing

B2B: Succes med Ecommerce i 2017

  • Time:
    26. januar 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    26. januar 2016 kl. 8:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Fem løsninger på digitale udfordringer

Morgen-Briefing

Fem løsninger på digitale udfordringer

  • Time:
    26. januar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
  • Time:
    26. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    27. januar 2017 kl. 8:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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B2B Content Marketing og Leadgenerering

Morgen-Briefing

B2B Content Marketing og Leadgenerering

  • Time:
    27. januar 2017 kl. 08:45-10.55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    31. januar 2017 kl. 9:30-15:00
  • Location:
    SOHO - Flæsketorvet 68, 1. sal, 1711 København V
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    1. februar 2017 kl. 9:30-15:00
  • Location:
    Früd, Smedjen - Værkmestergade 7, 8000 Aarhus
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Digitaliseret kundefokus og strategisk brug af CRM

Seminar

Digitaliseret kundefokus og strategisk brug af CRM

  • Time:
    1. februar 2017 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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Succesfuld implementering af Microsoft Dynamics 365 CRM

Morgen-Briefing

Succesfuld implementering af Microsoft Dynamics 365 CRM

  • Time:
    2. februar 2017 kl. 08.30-13.00 Kolding
  • Location:
    Hotel Kolding Fjord, 6000 Kolding
  • Time:
    8. februar 2017 kl. 08:30-13:00 Aarhus
  • Location:
    Marselis Hotel, 8000 Aarhus C
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Gør dit PR-arbejde langt mere effektivt

Morgen-Briefing

Gør dit PR-arbejde langt mere effektivt

  • Time:
    3. februar 2017 kl. 08.45-11.00 København
  • Location:
    Hypefactors, Kronprinsessegade 8B, 1306 København K
  • Time:
    9. februar 2017 kl. 08.45-11.00 Aarhus
  • Location:
    8000 Aarhus C - location tilgår
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Toptunet CRM, E-mail og Marketing Automation

Morgen-Briefing

Toptunet CRM, E-mail og Marketing Automation

  • Time:
    8. februar 2017 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, 2800 Lyngby
  • Time:
    9. februar 2017 kl. 8:45-10:50
  • Location:
    8000 Århus, adresse tilgår
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    9. februar 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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