Insights on Marketing & Technology

Market #74

Danish Digital Award
What is the point about an award as DDA15
02:57

What is the point about an award as DDA15

Mette DyhrChairman at Dansk Annoncørforening

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How to understand digitalization today
07:47

How to understand digitalization today

Klaus Riskær PedersenEntrepreneur

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What is the value of Danish Digital Award
02:52

What is the value of Danish Digital Award

Otto B. ChristiansenChairman at Danish Advertiser Association

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How to understand viral marketing today
05:58

How to understand viral marketing today

Jacob StiglerNordic Cheif at Be On Nordic

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How to understand the DDA-category Managing platforms
02:54

How to understand the DDA-category Managing platforms

Martin MajlundGroup Marketing Technolist at Carlsberg GroupSimon ThorupEnterprise architect at Carlsberg Group

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Jakob Stigler’s keynote for DDA15 on viral marketing
21:46

Jakob Stigler’s keynote for DDA15 on viral marketing

Jacob StiglerNordic Cheif at Be On Nordic

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Here are the winners of Danish Digital Award 2015

Here are the winners of Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The first year of Danish Digital Award went beyond all expectations. Last night creative people from companies, bureaus and agencies where gathered at VEGA to honour the best digital solutions of 2015.

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Shortlist for Danish Digital Award 2015

Shortlist for Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The tension is rising, and DDA is closing in on a decision. The jury has now decided which submissions, within the 15 categories, are nominated. Get an overview of the creative submissions here.

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Customer or Citizen Experience: Helping is the new selling

Customer or Citizen Experience: Helping is the new selling

Line Kierulf DahlDigital Brand Manager at McDonald's Denmark

What makes customers choose the same product or service over and over?
‘’Customer or Citizen Experience’’ is one of the categories at the Danish Digital Award. MARKETcommunity has asked Line Kierulf Dahl from McDonalds Denmark, who is chairman of the particular jury, how she describes great customer or citizen experience and how these experiences can affect a brand’s future.

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Always in beta

Always in beta

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

What is the idea behind the category “Experimental” in the new Danish Digital Award? MARKETcommunity has asked chairman of that particular jury, Mads Fuhr from Valtech. His answer is exactly as quick and no-nonsense as he calls for product launches to be.

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Branded Utility - according to Mads Fuhr, Valtech

Branded Utility - according to Mads Fuhr, Valtech

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio. They simply digitalized this service to meet user needs of the new, digital era.

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Digitize or Die

Digitize or Die

Otto B. ChristiansenCEO at Danish Advertiser Association

MARKET has asked CEO Otto Christiansen from Danish Advertiser Association about Danish Digital Award and why his organization is one of the founders of this new award. In this article you can read his answers: Marketing has been undergoing major changes during recent years, perhaps greater than ever before. It is no longer a question whether to jump on the digital wave, but rather how much, where and how. It is a confused time with many paths into an unknown future. And as blissful Confucius said: "If you do not know where you're going, it does not matter which path you take."

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In 2015 a new Danish digital award puts spotlight on the advertiser's effort

In 2015 a new Danish digital award puts spotlight on the advertiser's effort

Bjarke StemannEditor at MARKET

If you’ve got the feeling that the world does not need more advertising awards, take a closer look at the new Danish Digital Award that will run for the first time in the spring of 2015. Backed up by The Danish Advertiser Association it presents an ambition to recognize advertisers persistent digital efforts rather than just clever and beautiful creative word done by agencies.

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Invites

Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15 (4. sal), 8200 Aarhus N
  • Time:
    9. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Fra digital tilstedeværelse til digital forretningsværdi

Morgen-Briefing

Fra digital tilstedeværelse til digital forretningsværdi

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Fem løsninger på digitale branding udfordringer

Morgen-Briefing

Fem løsninger på digitale branding udfordringer

  • Time:
    24. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
  • Time:
    29. marts 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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Branding Masterclass 1: Typografi

Seminar

Branding Masterclass 1: Typografi

  • Time:
    28. februar 2017 kl. 08:45-11:15
  • Location:
    Dansk Arkitektur Center (DAC), Strandgade 27B, 1401 København K.
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B2B: Succes med Ecommerce/online handel i 2017

Morgen-Briefing

B2B: Succes med Ecommerce/online handel i 2017

  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    16. marts 2017 kl. 08:45-10:55
  • Location:
    Bredskifte Allé 11, 8210 Århus C
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Få styr på brand og identitet i PowerPoint, Word og e-mails

Morgen-Briefing

Få styr på brand og identitet i PowerPoint, Word og e-mails

  • Time:
    9. marts 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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Let's get Personal

Morgen-Briefing

Let's get Personal

  • Time:
    9. marts 2017 kl. 9:00-11:00
  • Location:
    Kanonbådsvej 2 , København K, 1437
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Linkedin Marketing Solution - Lær om nye og ukendte muligheder

Seminar

Linkedin Marketing Solution - Lær om nye og ukendte muligheder

  • Time:
    København d. 14 marts 2017 kl. 10:00 - 15:00
  • Location:
    Netværk Danmark, Borgmester Christiansens Gade 50, 2450 Kbh. SV
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Digital Transformation - Fremtidens digitale strategier

Seminar

Digital Transformation - Fremtidens digitale strategier

  • Time:
    15. marts 2017 kl. 14:00-17:30
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    Odense 16. marts 2017 kl. 08:45-11:00
  • Location:
    5000 Odense - adresse oplyses ved tilmelding
  • Time:
    København 17. marts 2017 kl. 08:45-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
  • Time:
    Aarhus 21. marts 2017 kl. 08:45-11:00
  • Location:
    8000 Aarhus C - adresse oplyses ved tilmelding
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B2B: Marketing Automation, Leadgenerering og E-mail

Morgen-Briefing

B2B: Marketing Automation, Leadgenerering og E-mail

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Officelab, Kirstinelund, Lyshøjen 2, bygning K4, 8520 Lystrup
  • Time:
    24. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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Marketing-automatisering med kunstig intelligens (AI)

Seminar

Marketing-automatisering med kunstig intelligens (AI)

  • Time:
    21. marts 2017 kl. 8:00-11:00
  • Location:
    Salesforce, Strandvejen 125, 2900 Hellerup
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
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Skab en stærk digital organisation

Morgen-Briefing

Skab en stærk digital organisation

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    28. marts 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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Blockchain og Bitcoins - Buzz eller mulighed?

Seminar

Blockchain og Bitcoins - Buzz eller mulighed?

  • Time:
    23. marts 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    23. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    29. marts 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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