Insights on Marketing & Technology

Market #72

Marketing Automation
How to maximize the quality of your leads

How to maximize the quality of your leads

Glen HagensenMarketing Manager at Templafy

Generating quality leads is a top priority of most marketing departments in today’s B2B companies. Getting quality leads with a favorable return on investment is a task that entails a long line of different elements that all needs to be working together. This article, however, is not about getting more leads, not about landing page optimization, creating the right sign-up form or about content and ads. This article, however, dives into an issue that lies before all that: how to reach the right people at the right time with your message in order to increase the quality of the leads your website generates.

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5 Tips til at få flere tilmeldte til dit nyhedsbrev

5 Tips til at få flere tilmeldte til dit nyhedsbrev

Dennis KronborgEmail Marketing Expert at Bullsender ApS

Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig dit nyhedsbrev. Du kan selvfølgelig være så heldig at dine kunder og besøgende er ellevilde for at modtage dit nyhedsbrev. Men det er sjældent en realitet. Der skal arbejdes hårdt for det. Her er 5 tips til at få flere til at tilmelde sig dit nyhedsbrev.

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How OKQ8 uses marketing automation to engage customers - part 4
03:52

How OKQ8 uses marketing automation to engage customers - part 4

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 3
03:15

How OKQ8 uses marketing automation to engage customers - part 3

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 1
02:24

How OKQ8 uses marketing automation to engage customers - part 1

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 2
02:51

How OKQ8 uses marketing automation to engage customers - part 2

Kim TingagerHead of Digital Business Development at OKQ8

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Insight: Microsoft’s new approach to Tech Marketing

Insight: Microsoft’s new approach to Tech Marketing

Trine TirsgaardDirector of Consumer Marketing, Western Europe at MicrosoftShai IdelsonStrategy Director at Sid Lee

In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Idelson from agency SID LEE discuss their shared experiences with tech marketing, related challenges, and how they plan a departure from existing paradigms.

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3 must-use Facebook ad tactics for 2014

3 must-use Facebook ad tactics for 2014

Simon CampbellWriter at Qwaya

Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014.
Changes in the News Feed have been among the most recent from the site. With a much larger emphasis on quality content that weights well via Facebook’s unique algorithm, marketers are forced to up their engagement tactics in order to survive inside of News Feeds without being missed, ignored or forced out.

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The growing Social Media power of women

The growing Social Media power of women

Ekaterina WalterAuthor, Co-founder and CMO at Branderati

Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are interested in are different too: family and fashion are more important to women, whereas sports, technology and entrepreneurship are more referenced by men.

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10 blogging tips that increase shares & engagement

10 blogging tips that increase shares & engagement

Melonie DodaroLinkedIn Expert, Author and Founder at Top Dog Social Media

Are you getting enough traction with you blogging efforts on social media?
Do your readers spend several minutes on your blogs or are they disappearing in seconds?
There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year.

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Invites

Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    8000 Aarhus, adresse tilgår
  • Time:
    9. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Fra digital tilstedeværelse til digital forretningsværdi

Morgen-Briefing

Fra digital tilstedeværelse til digital forretningsværdi

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Fem løsninger på digitale udfordringer

Morgen-Briefing

Fem løsninger på digitale udfordringer

  • Time:
    24. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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Branding Masterclass 1: Typografi

Seminar

Branding Masterclass 1: Typografi

  • Time:
    28. februar 2017 kl. 08:45-11:15
  • Location:
    Dansk Arkitektur Center (DAC), Strandgade 27B, 1401 København K.
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B2B: Succes med Ecommerce/online handel i 2017

Morgen-Briefing

B2B: Succes med Ecommerce/online handel i 2017

  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    16. marts 2017 kl. 08:45-10:55
  • Location:
    Bredskifte Allé 11, 8210 Århus C
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Få styr på brand og identitet i PowerPoint, Word og e-mails

Morgen-Briefing

Få styr på brand og identitet i PowerPoint, Word og e-mails

  • Time:
    9. marts 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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Let's get Personal

Morgen-Briefing

Let's get Personal

  • Time:
    9. marts 2017 kl. 9:00-11:00
  • Location:
    Kanonbådsvej 2 , København K, 1437
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Linkedin Marketing Solution - Lær om nye og ukendte muligheder

Seminar

Linkedin Marketing Solution - Lær om nye og ukendte muligheder

  • Time:
    København d. 14 marts 2017 kl. 10:00 - 15:00
  • Location:
    Netværk Danmark, Borgmester Christiansens Gade 50, 2450 Kbh. SV
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Digital Transformation - Fremtidens digitale strategier

Seminar

Digital Transformation - Fremtidens digitale strategier

  • Time:
    15. marts 2017 kl. 14:00-17:30
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    Odense 16. marts 2017 kl. 08:45-11:00
  • Location:
    5000 Odense - adresse oplyses ved tilmelding
  • Time:
    København 17. marts 2017 kl. 08:45-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
  • Time:
    Aarhus 21. marts 2017 kl. 08:45-11:00
  • Location:
    8000 Aarhus C - adresse oplyses ved tilmelding
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B2B: Marketing Automation, Leadgenerering og E-mail

Morgen-Briefing

B2B: Marketing Automation, Leadgenerering og E-mail

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Officelab, Kirstinelund, Lyshøjen 2, bygning K4, 8520 Lystrup
  • Time:
    24. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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Marketing-automatisering med kunstig intelligens (AI)

Seminar

Marketing-automatisering med kunstig intelligens (AI)

  • Time:
    21. marts 2017 kl. 8:00-11:00
  • Location:
    Salesforce, Strandvejen 125, 2900 Hellerup
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Østergade 13, 1100 København K
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    23. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    29. marts 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
Register →