Insights on Marketing & Technology

Market #72

Marketing Automation
How to maximize the quality of your leads

How to maximize the quality of your leads

Glen HagensenMarketing Manager at Templafy

Generating quality leads is a top priority of most marketing departments in today’s B2B companies. Getting quality leads with a favorable return on investment is a task that entails a long line of different elements that all needs to be working together. This article, however, is not about getting more leads, not about landing page optimization, creating the right sign-up form or about content and ads. This article, however, dives into an issue that lies before all that: how to reach the right people at the right time with your message in order to increase the quality of the leads your website generates.

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5 Tips til at få flere tilmeldte til dit nyhedsbrev

5 Tips til at få flere tilmeldte til dit nyhedsbrev

Dennis KronborgEmail Marketing Expert at Bullsender ApS

Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig dit nyhedsbrev. Du kan selvfølgelig være så heldig at dine kunder og besøgende er ellevilde for at modtage dit nyhedsbrev. Men det er sjældent en realitet. Der skal arbejdes hårdt for det. Her er 5 tips til at få flere til at tilmelde sig dit nyhedsbrev.

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How OKQ8 uses marketing automation to engage customers - part 4
03:52

How OKQ8 uses marketing automation to engage customers - part 4

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 3
03:15

How OKQ8 uses marketing automation to engage customers - part 3

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 1
02:24

How OKQ8 uses marketing automation to engage customers - part 1

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 2
02:51

How OKQ8 uses marketing automation to engage customers - part 2

Kim TingagerHead of Digital Business Development at OKQ8

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Insight: Microsoft’s new approach to Tech Marketing

Insight: Microsoft’s new approach to Tech Marketing

Trine TirsgaardDirector of Consumer Marketing, Western Europe at MicrosoftShai IdelsonStrategy Director at Sid Lee

In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Idelson from agency SID LEE discuss their shared experiences with tech marketing, related challenges, and how they plan a departure from existing paradigms.

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3 must-use Facebook ad tactics for 2014

3 must-use Facebook ad tactics for 2014

Simon CampbellWriter at Qwaya

Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014.
Changes in the News Feed have been among the most recent from the site. With a much larger emphasis on quality content that weights well via Facebook’s unique algorithm, marketers are forced to up their engagement tactics in order to survive inside of News Feeds without being missed, ignored or forced out.

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The growing Social Media power of women

The growing Social Media power of women

Ekaterina WalterAuthor, Co-founder and CMO at Branderati

Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are interested in are different too: family and fashion are more important to women, whereas sports, technology and entrepreneurship are more referenced by men.

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10 blogging tips that increase shares & engagement

10 blogging tips that increase shares & engagement

Melonie DodaroLinkedIn Expert, Author and Founder at Top Dog Social Media

Are you getting enough traction with you blogging efforts on social media?
Do your readers spend several minutes on your blogs or are they disappearing in seconds?
There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year.

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Invites

Customer Experience: 5 tips til at forbedre brugeroplevelsen

Morgen-Briefing

Customer Experience: 5 tips til at forbedre brugeroplevelsen

  • Time:
    21. september 2017 kl. 8:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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Få styr på jeres Customer Experience i alle Touchpoints

Morgen-Briefing

Få styr på jeres Customer Experience i alle Touchpoints

  • Time:
    21. september 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
  • Time:
    26. oktober 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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7 gyldne tips om messer og udstillinger

Seminar

7 gyldne tips om messer og udstillinger

  • Time:
    22. september 2017 kl. 08:45-11:30
  • Location:
    HUSET, Hindsgavl Allé 2, 5500 Middelfart
  • Time:
    6. oktober 2017 kl. 08:45-11:30
  • Location:
    Baltorpbakken 5-7, 2750 Ballerup
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    22. september 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    27. september 2017 kl. 08:45-11:30
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Master E-mail Marketing like a Pro

Morgen-Briefing

Master E-mail Marketing like a Pro

  • Time:
    28. september 2017 kl. 08:45-11:15
  • Location:
    Emdrupvej 28A, 2100 København Ø
  • Time:
    25. oktober 2017 kl 08:45-10:50
  • Location:
    Emdrupvej 28A, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    28. september 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    25. oktober 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    29. september 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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Fra Digital Marketing til Digital Kundeoplevelse

Morgen-Briefing

Fra Digital Marketing til Digital Kundeoplevelse

  • Time:
    3. oktober 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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Nøgler til planlægning af vækst og kunderejse (B2B)

Morgen-Briefing

Nøgler til planlægning af vækst og kunderejse (B2B)

  • Time:
    5. oktober 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Uovertruffen serviceoplevelse med Marketing Automation 2.0

Morgen-Briefing

Uovertruffen serviceoplevelse med Marketing Automation 2.0

  • Time:
    5. oktober 2017 kl. 08:45-10:50
  • Location:
    Bernhard Bangs Allé 25, 2000 Frederiksberg
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    6. oktober 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Introduktion til Søgemaskine optimering / SEO

Morgen-Briefing

Introduktion til Søgemaskine optimering / SEO

  • Time:
    6. oktober 2017 kl. 14:00-16:00
  • Location:
    DOKK1 niveau 3, Hack Kampmanns Plads 2, 8000 Århus (mødested ved informationen)
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Basecamp CHP 2017

Seminar

Basecamp CHP 2017

  • Time:
    12. oktober 2017 kl. 08:00-14:30
  • Location:
    Mogens Dahl Koncertsal, Snorresgade 22, 2300 København S
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Mini-konference om kunden i centrum

Morgen-Briefing

Mini-konference om kunden i centrum

  • Time:
    12. oktober 2017 kl. 08:45-12:00
  • Location:
    Microsoft, Kanalvej 7, 2800 Kongens Lyngby
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    9. november 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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NYHED!  MARKET etablerer netværksgruppe

Kursus

NYHED! MARKET etablerer netværksgruppe

  • Time:
    2018
  • Location:
    2300 København S - nærmere adresse tilgår
Register →