Insights on Marketing & Technology

Market #71

Shopper Marketing
How to improve customer loyalty and get better financial results - part 1
03:19

How to improve customer loyalty and get better financial results - part 1

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 2
03:32

How to improve customer loyalty and get better financial results - part 2

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 3
03:35

How to improve customer loyalty and get better financial results - part 3

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 5
03:02

How to improve customer loyalty and get better financial results - part 5

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 4
05:10

How to improve customer loyalty and get better financial results - part 4

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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Emotional agents in stores

Emotional agents in stores

Sanne DollerupPh.D. Fellow in Strategic Communication and Owner at Proemotion

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner. From here, the recipe starts to become unclear because the potential list of ingredients is ever growing– it is a jumble of different options. It is therefore necessary to remain focused on the final goal: “to sell even more”.

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How Shopper Marketing increases sales at Kvickly - part 3
06:26

How Shopper Marketing increases sales at Kvickly - part 3

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 5
05:04

How Shopper Marketing increases sales at Kvickly - part 5

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 1
03:49

How Shopper Marketing increases sales at Kvickly - part 1

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 4
06:53

How Shopper Marketing increases sales at Kvickly - part 4

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 2
05:36

How Shopper Marketing increases sales at Kvickly - part 2

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How to succeed with Shopper Marketing - part 4
08:05

How to succeed with Shopper Marketing - part 4

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

Part 4 of 4:
How to create and maintain good customer relations

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How to succeed with Shopper Marketing - part 3
08:05

How to succeed with Shopper Marketing - part 3

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 2
08:49

How to succeed with Shopper Marketing - part 2

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 1
08:49

How to succeed with Shopper Marketing - part 1

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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Hunting for retail innovation in Barcelona

Hunting for retail innovation in Barcelona

Toby DesforgesAuthor, Shopper Marketing Expert and Co-founder at engage

I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores. Predictably, of course Carrefour was on the list of stores we would go to, but so were Eroski’s Spanish subsidiary Caprabo and Spain’s own Mercadona. I was particularly keen to understand whether Spain’s economic woes had provoked any major retail innovations, and here’s what I found:

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Technology is key to giving consumers a richer shopping experience

Technology is key to giving consumers a richer shopping experience

Karsten Bengtsson interviewsDr. Paul Marsden, Author and Digital Strategist at Syzygy Group

The consumer wants a richer shopping experience. Technology is the answer.
- In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden - a psychologist based in London who has specialized in consumer behavior, shopping trends and in-store technology.

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Next step for digital retailers is to open physical stores

Next step for digital retailers is to open physical stores

Karsten Bengtsson interviewsRobin Lewis, Author and CEO at Robin Report

- I am sure that Amazon will open physical stores in the near future.
This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
- The omni-channel strategy - selling both online and in stores - will win, he says in this interview with MARKET Magazine.

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How to build insightful customer relationships

How to build insightful customer relationships

Kim Plesner-JacobsenCCO at Atcore

A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.

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We activate the shoppers through entertainment

We activate the shoppers through entertainment

Maria Præst interviewsMaria M. Schmidt, Marketing Manager at Rynkeby Foods

The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead. MARKET spoke with Marketing Manager
Maria M. Schmidt to learn, how that has been carried out.

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Invites

Master E-mail Marketing like a Pro

Morgen-Briefing

Master E-mail Marketing like a Pro

  • Time:
    25. oktober 2017 kl 08:45-11:10
  • Location:
    Emdrupvej 28A, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    25. oktober 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    22. november 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
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B2B Social Marketing og Marketing Automation i praksis

Morgen-Briefing

B2B Social Marketing og Marketing Automation i praksis

  • Time:
    26. oktober 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    26. oktober 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    30. november 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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Få styr på jeres Customer Experience i alle Touchpoints

Morgen-Briefing

Få styr på jeres Customer Experience i alle Touchpoints

  • Time:
    26. oktober 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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6 strategier til at vinde offentlige kunder

Morgen-Briefing

6 strategier til at vinde offentlige kunder

  • Time:
    27. oktober 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
  • Time:
    10. november 2017 kl. 08:45-10:50
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    2. november 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    24. november 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Værdien af god intern videndeling

Seminar

Værdien af god intern videndeling

  • Time:
    2. november 2017 kl. 09:00-13:00
  • Location:
    Smedien, Værkmestergade 9, 8000 Aarhus C
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    3. november 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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7 gyldne tips om messer og udstillinger

Seminar

7 gyldne tips om messer og udstillinger

  • Time:
    3. november 2017 kl. 08:45-10:50
  • Location:
    HUSET, Hindsgavl Allé 2, 5500 Middelfart
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Mød kunderne hvor de er med Marketing Automation

Seminar

Mød kunderne hvor de er med Marketing Automation

  • Time:
    8. november 2017 kl. 8:30-11:00
  • Location:
    Løgismose, Nordre Toldbod 16, 1259 København K
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Veje til uovertruffen kunde-dialog med Marketing Automation 2.0

Morgen-Briefing

Veje til uovertruffen kunde-dialog med Marketing Automation 2.0

  • Time:
    8. november 2017 kl. 08:45-10:50
  • Location:
    Bernhard Bangs Allé 25, 2000 Frederiksberg
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Værdien af god intern videndeling

Seminar

Værdien af god intern videndeling

  • Time:
    8. november 2017 kl. 09:00-13:00
  • Location:
    Berlingske Media A/S, Pilestræde 34, 1147 København K
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    9. november 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

  • Time:
    22. november 2017 kl. 09:15-11:00
  • Location:
    The Mayor Hotel Banegårdspladsen 14, 8000 Aarhus
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Fra Digital Marketing til Digital Kundeoplevelse

Morgen-Briefing

Fra Digital Marketing til Digital Kundeoplevelse

  • Time:
    23. november 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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NYHED!  MARKET etablerer netværksgruppe

Kursus

NYHED! MARKET etablerer netværksgruppe

  • Time:
    2018
  • Location:
    2300 København S - nærmere adresse tilgår
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