Insights on Marketing & Technology

Market #71

Shopper Marketing
How to improve customer loyalty and get better financial results - part 1
03:19

How to improve customer loyalty and get better financial results - part 1

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 2
03:32

How to improve customer loyalty and get better financial results - part 2

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 3
03:35

How to improve customer loyalty and get better financial results - part 3

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 5
03:02

How to improve customer loyalty and get better financial results - part 5

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 4
05:10

How to improve customer loyalty and get better financial results - part 4

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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Emotional agents in stores

Emotional agents in stores

Sanne DollerupPh.D. Fellow in Strategic Communication and Owner at Proemotion

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner. From here, the recipe starts to become unclear because the potential list of ingredients is ever growing– it is a jumble of different options. It is therefore necessary to remain focused on the final goal: “to sell even more”.

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How Shopper Marketing increases sales at Kvickly - part 3
06:26

How Shopper Marketing increases sales at Kvickly - part 3

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 5
05:04

How Shopper Marketing increases sales at Kvickly - part 5

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 1
03:49

How Shopper Marketing increases sales at Kvickly - part 1

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 4
06:53

How Shopper Marketing increases sales at Kvickly - part 4

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 2
05:36

How Shopper Marketing increases sales at Kvickly - part 2

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How to succeed with Shopper Marketing - part 4
08:05

How to succeed with Shopper Marketing - part 4

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

Part 4 of 4:
How to create and maintain good customer relations

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How to succeed with Shopper Marketing - part 3
08:05

How to succeed with Shopper Marketing - part 3

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 2
08:49

How to succeed with Shopper Marketing - part 2

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 1
08:49

How to succeed with Shopper Marketing - part 1

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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Hunting for retail innovation in Barcelona

Hunting for retail innovation in Barcelona

Toby DesforgesAuthor, Shopper Marketing Expert and Co-founder at engage

I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores. Predictably, of course Carrefour was on the list of stores we would go to, but so were Eroski’s Spanish subsidiary Caprabo and Spain’s own Mercadona. I was particularly keen to understand whether Spain’s economic woes had provoked any major retail innovations, and here’s what I found:

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Technology is key to giving consumers a richer shopping experience

Technology is key to giving consumers a richer shopping experience

Karsten Bengtsson interviewsDr. Paul Marsden, Author and Digital Strategist at Syzygy Group

The consumer wants a richer shopping experience. Technology is the answer.
- In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden - a psychologist based in London who has specialized in consumer behavior, shopping trends and in-store technology.

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Next step for digital retailers is to open physical stores

Next step for digital retailers is to open physical stores

Karsten Bengtsson interviewsRobin Lewis, Author and CEO at Robin Report

- I am sure that Amazon will open physical stores in the near future.
This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
- The omni-channel strategy - selling both online and in stores - will win, he says in this interview with MARKET Magazine.

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How to build insightful customer relationships

How to build insightful customer relationships

Kim Plesner-JacobsenCCO at Atcore

A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.

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We activate the shoppers through entertainment

We activate the shoppers through entertainment

Maria Præst interviewsMaria M. Schmidt, Marketing Manager at Rynkeby Foods

The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead. MARKET spoke with Marketing Manager
Maria M. Schmidt to learn, how that has been carried out.

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Invites

Accelerér forretnings- udviklingen med Scaled Agile

Seminar

Accelerér forretnings- udviklingen med Scaled Agile

  • Time:
    28 april 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus.
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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Vejen til et stærkt og autentisk brand

Morgen-Briefing

Vejen til et stærkt og autentisk brand

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
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International markedsføring for marketingledere

Demo

International markedsføring for marketingledere

  • Time:
    28. april 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29, 1119 København
  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Landemærket 29, 1119 København
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Strageisk scenarie-modellering

Morgen-Briefing

Strageisk scenarie-modellering

  • Time:
    3. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    3. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    18. maj 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    4. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    7 juni 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    5. maj 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
  • Time:
    2. juni 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B Account Based Marketing (ABM)

Seminar

B2B Account Based Marketing (ABM)

  • Time:
    16. maj 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Industri 4.0 - Digitalisering af produkter og ydelser

Seminar

Industri 4.0 - Digitalisering af produkter og ydelser

  • Time:
    17. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    18. maj 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus
  • Time:
    19. maj 2017 kl. 08:30-10:00
  • Location:
    Egtved Allé 4, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    17. maj 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    8. juni 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Social Advertising og Marketing Automation i praksis

Morgen-Briefing

B2B Social Advertising og Marketing Automation i praksis

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    1 juni 2017 kl. 08:45-10:50
  • Location:
    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    København 19. maj 2017 kl. 08:30-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
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5 nøgler til super-effektive kampagner

Seminar

5 nøgler til super-effektive kampagner

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
  • Time:
    7. juni 2017 kl. 08:45-10:50
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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Effektiv UX: Gør jeres webløsning mere brugerorienteret

Morgen-Briefing

Effektiv UX: Gør jeres webløsning mere brugerorienteret

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Smallegade 46, baghuset 1. sal, 2000 Frederiksberg
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CRM dage 2017

Demo

CRM dage 2017

  • Time:
    30 maj 2017 kl. 08:15-16:30
  • Location:
    Scandic Sydhavnen Hotel, Sydhavns Plads 15, København
  • Time:
    1. juni 2017 kl. 08:15-16:30
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, Aarhus
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Værdien af god intern videndeling

Seminar

Værdien af god intern videndeling

  • Time:
    30. maj 2017 kl. 08:30-15:00
  • Location:
    Smedien, Værkmestergade 9, 8000 Aarhus C
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Digitalization - Klar til morgendagens kunder

Seminar

Digitalization - Klar til morgendagens kunder

  • Time:
    31. maj 2017 kl. 11:30-14:30
  • Location:
    Radisson Blu Scandinavia Copenhagen Hotel, Amager Blvd.70, 2300 København S
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

  • Time:
    2. juni 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Skab stærke kampagne-ideér med gennemslagskraft

Morgen-Briefing

Skab stærke kampagne-ideér med gennemslagskraft

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    15. juni 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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