Insights on Marketing & Technology

Market #71

Shopper Marketing
How to improve customer loyalty and get better financial results - part 1
03:19

How to improve customer loyalty and get better financial results - part 1

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 2
03:32

How to improve customer loyalty and get better financial results - part 2

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 3
03:35

How to improve customer loyalty and get better financial results - part 3

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 5
03:02

How to improve customer loyalty and get better financial results - part 5

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 4
05:10

How to improve customer loyalty and get better financial results - part 4

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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Emotional agents in stores

Emotional agents in stores

Sanne DollerupPh.D. Fellow in Strategic Communication and Owner at Proemotion

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner. From here, the recipe starts to become unclear because the potential list of ingredients is ever growing– it is a jumble of different options. It is therefore necessary to remain focused on the final goal: “to sell even more”.

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How Shopper Marketing increases sales at Kvickly - part 3
06:26

How Shopper Marketing increases sales at Kvickly - part 3

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 5
05:04

How Shopper Marketing increases sales at Kvickly - part 5

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 1
03:49

How Shopper Marketing increases sales at Kvickly - part 1

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 4
06:53

How Shopper Marketing increases sales at Kvickly - part 4

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 2
05:36

How Shopper Marketing increases sales at Kvickly - part 2

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How to succeed with Shopper Marketing - part 4
08:05

How to succeed with Shopper Marketing - part 4

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

Part 4 of 4:
How to create and maintain good customer relations

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How to succeed with Shopper Marketing - part 3
08:05

How to succeed with Shopper Marketing - part 3

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 2
08:49

How to succeed with Shopper Marketing - part 2

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 1
08:49

How to succeed with Shopper Marketing - part 1

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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Hunting for retail innovation in Barcelona

Hunting for retail innovation in Barcelona

Toby DesforgesAuthor, Shopper Marketing Expert and Co-founder at engage

I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores. Predictably, of course Carrefour was on the list of stores we would go to, but so were Eroski’s Spanish subsidiary Caprabo and Spain’s own Mercadona. I was particularly keen to understand whether Spain’s economic woes had provoked any major retail innovations, and here’s what I found:

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Technology is key to giving consumers a richer shopping experience

Technology is key to giving consumers a richer shopping experience

Karsten Bengtsson interviewsDr. Paul Marsden, Author and Digital Strategist at Syzygy Group

The consumer wants a richer shopping experience. Technology is the answer.
- In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden - a psychologist based in London who has specialized in consumer behavior, shopping trends and in-store technology.

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Next step for digital retailers is to open physical stores

Next step for digital retailers is to open physical stores

Karsten Bengtsson interviewsRobin Lewis, Author and CEO at Robin Report

- I am sure that Amazon will open physical stores in the near future.
This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
- The omni-channel strategy - selling both online and in stores - will win, he says in this interview with MARKET Magazine.

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How to build insightful customer relationships

How to build insightful customer relationships

Kim Plesner-JacobsenCCO at Atcore

A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.

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We activate the shoppers through entertainment

We activate the shoppers through entertainment

Maria Præst interviewsMaria M. Schmidt, Marketing Manager at Rynkeby Foods

The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead. MARKET spoke with Marketing Manager
Maria M. Schmidt to learn, how that has been carried out.

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Invites

Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    8000 Aarhus, adresse tilgår
  • Time:
    9. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Fra digital tilstedeværelse til digital forretningsværdi

Morgen-Briefing

Fra digital tilstedeværelse til digital forretningsværdi

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Fem løsninger på digitale udfordringer

Morgen-Briefing

Fem løsninger på digitale udfordringer

  • Time:
    24. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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Branding Masterclass 1: Typografi

Seminar

Branding Masterclass 1: Typografi

  • Time:
    28. februar 2017 kl. 08:45-11:15
  • Location:
    Dansk Arkitektur Center (DAC), Strandgade 27B, 1401 København K.
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B2B: Succes med Ecommerce/online handel i 2017

Morgen-Briefing

B2B: Succes med Ecommerce/online handel i 2017

  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    16. marts 2017 kl. 08:45-10:55
  • Location:
    Bredskifte Allé 11, 8210 Århus C
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Få styr på brand og identitet i PowerPoint, Word og e-mails

Morgen-Briefing

Få styr på brand og identitet i PowerPoint, Word og e-mails

  • Time:
    9. marts 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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Let's get Personal

Morgen-Briefing

Let's get Personal

  • Time:
    9. marts 2017 kl. 9:00-11:00
  • Location:
    Kanonbådsvej 2 , København K, 1437
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Linkedin Marketing Solution - Lær om nye og ukendte muligheder

Seminar

Linkedin Marketing Solution - Lær om nye og ukendte muligheder

  • Time:
    København d. 14 marts 2017 kl. 10:00 - 15:00
  • Location:
    Netværk Danmark, Borgmester Christiansens Gade 50, 2450 Kbh. SV
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Digital Transformation - Fremtidens digitale strategier

Seminar

Digital Transformation - Fremtidens digitale strategier

  • Time:
    15. marts 2017 kl. 14:00-17:30
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    Odense 16. marts 2017 kl. 08:45-11:00
  • Location:
    5000 Odense - adresse oplyses ved tilmelding
  • Time:
    København 17. marts 2017 kl. 08:45-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
  • Time:
    Aarhus 21. marts 2017 kl. 08:45-11:00
  • Location:
    8000 Aarhus C - adresse oplyses ved tilmelding
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B2B: Marketing Automation, Leadgenerering og E-mail

Morgen-Briefing

B2B: Marketing Automation, Leadgenerering og E-mail

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Officelab, Kirstinelund, Lyshøjen 2, bygning K4, 8520 Lystrup
  • Time:
    24. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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Marketing-automatisering med kunstig intelligens (AI)

Seminar

Marketing-automatisering med kunstig intelligens (AI)

  • Time:
    21. marts 2017 kl. 8:00-11:00
  • Location:
    Salesforce, Strandvejen 125, 2900 Hellerup
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Østergade 13, 1100 København K
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    23. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    29. marts 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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