Insights on Marketing & Technology

Market #70

Digital Advertising
How digital advertising can make you more efficient in reaching out.. - part 1
05:45

How digital advertising can make you more efficient in reaching out.. - part 1

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 1
02:56

How ŠKODA reaches out to customers through.. - part 1

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 5
02:56

How ŠKODA reaches out to customers through.. - part 5

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 4
06:01

How digital advertising can make you more efficient.. - part 4

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 2
04:32

How ŠKODA reaches out to customers through.. - part 2

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 3
03:09

How ŠKODA reaches out to customers through.. - part 3

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 2
04:36

How digital advertising can make you more efficient.. - part 2

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How digital advertising can make you more efficient.. - part 5
04:37

How digital advertising can make you more efficient.. - part 5

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 4
04:02

How ŠKODA reaches out to customers through.. - part 4

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How to use Digital Advertising to take marketing to the next level - part 2
03:49

How to use Digital Advertising to take marketing to the next level - part 2

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Smartguy/Stylepit uses a high level of.. - part 1
07:04

How Smartguy/Stylepit uses a high level of.. - part 1

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 5
18:00

How Smartguy/Stylepit uses a high level of.. - part 5

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 4
08:38

How Smartguy/Stylepit uses a high level of.. - part 4

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 3
06:52

How to use Digital Advertising to take marketing to the next level - part 3

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Codan Exploits Digital Advertising - part 3
04:45

How Codan Exploits Digital Advertising - part 3

Peter TranbergDigital Campaign Manager at Codan Insurance

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How Codan Exploits Digital Advertising - part 5
03:47

How Codan Exploits Digital Advertising - part 5

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3
10:04

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 4
05:45

How Codan Exploits Digital Advertising - part 4

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2
17:08

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Smartguy/Stylepit uses a high level of.. - part 2
07:04

How Smartguy/Stylepit uses a high level of.. - part 2

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 3
07:01

How Smartguy/Stylepit uses a high level of.. - part 3

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 5
06:35

How to use Digital Advertising to take marketing to the next level - part 5

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4
04:53

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 1
05:12

How Codan Exploits Digital Advertising - part 1

Peter TranbergDigital Campaign Manager at Codan Insurance

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How to use Digital Advertising to take marketing to the next level - part 1
04:15

How to use Digital Advertising to take marketing to the next level - part 1

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1
04:54

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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EasyJet: Use Digital Advertising to create great offline moments

EasyJet: Use Digital Advertising to create great offline moments

Jens Christian Madsen Borja Lozano, Marketing Manager at EasyJet

What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlines - not least to make everything around air-travel just as easy as the company’s name promises. We have talked to EasyJet’s Marketing Manager Borja Lozano.

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Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Jens Christian Madsen interviewsThales Teixeira, Assistant Professor at the Marketing Unit at Harvard Business School

Today’s digital world has forever changed the game for marketers across the globe. Not everyone
seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.

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Why you're doing social all wrong

Why you're doing social all wrong

Sebastian FranckCreative Director and Partner at Magnetix

Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals. The true lesson of social media is not, and never was, that there is a new “free” marketing channel. Nor that we now have even more data with which to target our ads. It is that marketing is about being human – and interacting with humans.

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Google’s Digital Marketing Evangelist:  This is how you boost your digital Ad’s

Google’s Digital Marketing Evangelist: This is how you boost your digital Ad’s

Karsten Bengtsson interviewsAvinash Kaushik, Co-founder at Market Motive

I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google.
MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics - version 2.0.

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It always starts with a digital idea

It always starts with a digital idea

Maria Præst interviewsBenedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark

Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign. MARKET spoke with Benedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark, to learn about their digital strategy.

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A digital strategy is all about passion

A digital strategy is all about passion

Anders BrøndbergFounder at MemeCph, online brandbuilding experts

Do you remember when the logo of a brand plus a tacky line equalled the brand identity?
The missions and visions were well hidden away in wooden cooperate drawers and great strategic minds. Not because the company didn’t have a splendid CSR profile and the product portfolio wasn’t truly great, but there simply wasn’t any platform present to share the passion. That was before digital and social media shifted our world upside down and made a digital strategy inevitable.

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Invites

Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    20. januar 2017 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    24. januar 2017 kl. 08:45-10:55
  • Location:
    Ordnung, Østergade 13, 1100 København K
  • Time:
    7. februar 2017 kl. 08:45-10:55
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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B2B: Succes med Ecommerce i 2017

Morgen-Briefing

B2B: Succes med Ecommerce i 2017

  • Time:
    26. januar 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    26. januar 2016 kl. 8:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Fem løsninger på digitale udfordringer

Morgen-Briefing

Fem løsninger på digitale udfordringer

  • Time:
    26. januar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
  • Time:
    26. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    27. januar 2017 kl. 8:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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B2B Content Marketing og Leadgenerering

Morgen-Briefing

B2B Content Marketing og Leadgenerering

  • Time:
    27. januar 2017 kl. 08:45-10.55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    31. januar 2017 kl. 9:30-15:00
  • Location:
    SOHO - Flæsketorvet 68, 1. sal, 1711 København V
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    1. februar 2017 kl. 9:30-15:00
  • Location:
    Früd, Smedjen - Værkmestergade 7, 8000 Aarhus
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Digitaliseret kundefokus og strategisk brug af CRM

Seminar

Digitaliseret kundefokus og strategisk brug af CRM

  • Time:
    1. februar 2017 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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Succesfuld implementering af Microsoft Dynamics 365 CRM

Morgen-Briefing

Succesfuld implementering af Microsoft Dynamics 365 CRM

  • Time:
    2. februar 2017 kl. 08.30-13.00 Kolding
  • Location:
    Hotel Kolding Fjord, 6000 Kolding
  • Time:
    8. februar 2017 kl. 08:30-13:00 Aarhus
  • Location:
    Marselis Hotel, 8000 Aarhus C
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Gør dit PR-arbejde langt mere effektivt

Morgen-Briefing

Gør dit PR-arbejde langt mere effektivt

  • Time:
    3. februar 2017 kl. 08.45-11.00 København
  • Location:
    Hypefactors, Kronprinsessegade 8B, 1306 København K
  • Time:
    9. februar 2017 kl. 08.45-11.00 Aarhus
  • Location:
    8000 Aarhus C - location tilgår
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Toptunet CRM, E-mail og Marketing Automation

Morgen-Briefing

Toptunet CRM, E-mail og Marketing Automation

  • Time:
    8. februar 2017 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, 2800 Lyngby
  • Time:
    9. februar 2017 kl. 8:45-10:50
  • Location:
    8000 Århus, adresse tilgår
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    9. februar 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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