Insights on Marketing & Technology

Market #70

Digital Advertising
How digital advertising can make you more efficient in reaching out.. - part 1
05:45

How digital advertising can make you more efficient in reaching out.. - part 1

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 1
02:56

How ŠKODA reaches out to customers through.. - part 1

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 5
02:56

How ŠKODA reaches out to customers through.. - part 5

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 4
06:01

How digital advertising can make you more efficient.. - part 4

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 2
04:32

How ŠKODA reaches out to customers through.. - part 2

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 3
03:09

How ŠKODA reaches out to customers through.. - part 3

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 2
04:36

How digital advertising can make you more efficient.. - part 2

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How digital advertising can make you more efficient.. - part 5
04:37

How digital advertising can make you more efficient.. - part 5

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 4
04:02

How ŠKODA reaches out to customers through.. - part 4

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How to use Digital Advertising to take marketing to the next level - part 2
03:49

How to use Digital Advertising to take marketing to the next level - part 2

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Smartguy/Stylepit uses a high level of.. - part 1
07:04

How Smartguy/Stylepit uses a high level of.. - part 1

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 5
18:00

How Smartguy/Stylepit uses a high level of.. - part 5

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 4
08:38

How Smartguy/Stylepit uses a high level of.. - part 4

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 3
06:52

How to use Digital Advertising to take marketing to the next level - part 3

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Codan Exploits Digital Advertising - part 3
04:45

How Codan Exploits Digital Advertising - part 3

Peter TranbergDigital Campaign Manager at Codan Insurance

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How Codan Exploits Digital Advertising - part 5
03:47

How Codan Exploits Digital Advertising - part 5

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3
10:04

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 4
05:45

How Codan Exploits Digital Advertising - part 4

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2
17:08

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Smartguy/Stylepit uses a high level of.. - part 2
07:04

How Smartguy/Stylepit uses a high level of.. - part 2

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 3
07:01

How Smartguy/Stylepit uses a high level of.. - part 3

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 5
06:35

How to use Digital Advertising to take marketing to the next level - part 5

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4
04:53

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 1
05:12

How Codan Exploits Digital Advertising - part 1

Peter TranbergDigital Campaign Manager at Codan Insurance

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How to use Digital Advertising to take marketing to the next level - part 1
04:15

How to use Digital Advertising to take marketing to the next level - part 1

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1
04:54

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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EasyJet: Use Digital Advertising to create great offline moments

EasyJet: Use Digital Advertising to create great offline moments

Jens Christian Madsen Borja Lozano, Marketing Manager at EasyJet

What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlines - not least to make everything around air-travel just as easy as the company’s name promises. We have talked to EasyJet’s Marketing Manager Borja Lozano.

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Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Jens Christian Madsen interviewsThales Teixeira, Assistant Professor at the Marketing Unit at Harvard Business School

Today’s digital world has forever changed the game for marketers across the globe. Not everyone
seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.

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Why you're doing social all wrong

Why you're doing social all wrong

Sebastian FranckCreative Director and Partner at Magnetix

Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals. The true lesson of social media is not, and never was, that there is a new “free” marketing channel. Nor that we now have even more data with which to target our ads. It is that marketing is about being human – and interacting with humans.

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Google’s Digital Marketing Evangelist:  This is how you boost your digital Ad’s

Google’s Digital Marketing Evangelist: This is how you boost your digital Ad’s

Karsten Bengtsson interviewsAvinash Kaushik, Co-founder at Market Motive

I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google.
MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics - version 2.0.

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It always starts with a digital idea

It always starts with a digital idea

Maria Præst interviewsBenedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark

Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign. MARKET spoke with Benedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark, to learn about their digital strategy.

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A digital strategy is all about passion

A digital strategy is all about passion

Anders BrøndbergFounder at MemeCph, online brandbuilding experts

Do you remember when the logo of a brand plus a tacky line equalled the brand identity?
The missions and visions were well hidden away in wooden cooperate drawers and great strategic minds. Not because the company didn’t have a splendid CSR profile and the product portfolio wasn’t truly great, but there simply wasn’t any platform present to share the passion. That was before digital and social media shifted our world upside down and made a digital strategy inevitable.

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Invites

Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    18. januar 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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B2B: Nøgler til planlægning af vækst og kunderejse

Demo

B2B: Nøgler til planlægning af vækst og kunderejse

  • Time:
    19. januar 2016 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B virksomheder - Google er nøglen til fremtidens salg

Morgen-Briefing

B2B virksomheder - Google er nøglen til fremtidens salg

  • Time:
    19. januar 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    26. januar 2016 kl. 8:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
Register →