Insights on Marketing & Technology

Market #70

Digital Advertising
How digital advertising can make you more efficient in reaching out.. - part 1
05:45

How digital advertising can make you more efficient in reaching out.. - part 1

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 1
02:56

How ŠKODA reaches out to customers through.. - part 1

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 5
02:56

How ŠKODA reaches out to customers through.. - part 5

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 4
06:01

How digital advertising can make you more efficient.. - part 4

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 2
04:32

How ŠKODA reaches out to customers through.. - part 2

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How ŠKODA reaches out to customers through.. - part 3
03:09

How ŠKODA reaches out to customers through.. - part 3

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How digital advertising can make you more efficient.. - part 2
04:36

How digital advertising can make you more efficient.. - part 2

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How digital advertising can make you more efficient.. - part 5
04:37

How digital advertising can make you more efficient.. - part 5

Anders Laursen, Chief Strategic officer at MEC, former Digital Ad Manager at Berlingske Media

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How ŠKODA reaches out to customers through.. - part 4
04:02

How ŠKODA reaches out to customers through.. - part 4

Peter LorenzenHead of Marketing at ŠKODA Denmark

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How to use Digital Advertising to take marketing to the next level - part 2
03:49

How to use Digital Advertising to take marketing to the next level - part 2

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Smartguy/Stylepit uses a high level of.. - part 1
07:04

How Smartguy/Stylepit uses a high level of.. - part 1

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 5
18:00

How Smartguy/Stylepit uses a high level of.. - part 5

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 4
08:38

How Smartguy/Stylepit uses a high level of.. - part 4

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 3
06:52

How to use Digital Advertising to take marketing to the next level - part 3

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How Codan Exploits Digital Advertising - part 3
04:45

How Codan Exploits Digital Advertising - part 3

Peter TranbergDigital Campaign Manager at Codan Insurance

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How Codan Exploits Digital Advertising - part 5
03:47

How Codan Exploits Digital Advertising - part 5

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3
10:04

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 3

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 4
05:45

How Codan Exploits Digital Advertising - part 4

Peter TranbergDigital Campaign Manager at Codan Insurance

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2
17:08

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 2

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Smartguy/Stylepit uses a high level of.. - part 2
07:04

How Smartguy/Stylepit uses a high level of.. - part 2

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How Smartguy/Stylepit uses a high level of.. - part 3
07:01

How Smartguy/Stylepit uses a high level of.. - part 3

Sïmon Saneback, CEO at SmartGuy/Stylepit and leading expert on Digital AdvertisingFormer Parter and Business Advisor at Desmo

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How to use Digital Advertising to take marketing to the next level - part 5
06:35

How to use Digital Advertising to take marketing to the next level - part 5

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4
04:53

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 4

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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How Codan Exploits Digital Advertising - part 1
05:12

How Codan Exploits Digital Advertising - part 1

Peter TranbergDigital Campaign Manager at Codan Insurance

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How to use Digital Advertising to take marketing to the next level - part 1
04:15

How to use Digital Advertising to take marketing to the next level - part 1

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1
04:54

Chr. Hansen Animal Health & Nutrition has success with digital advertising - part 1

Morten BaggesenGlobal Marketing Manager at Chr. Hansen Animal Health and Nutrition

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EasyJet: Use Digital Advertising to create great offline moments

EasyJet: Use Digital Advertising to create great offline moments

Jens Christian Madsen Borja Lozano, Marketing Manager at EasyJet

What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlines - not least to make everything around air-travel just as easy as the company’s name promises. We have talked to EasyJet’s Marketing Manager Borja Lozano.

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Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Harvard professor: "Create an ecosystem of content for success in Digital Marketing"

Jens Christian Madsen interviewsThales Teixeira, Assistant Professor at the Marketing Unit at Harvard Business School

Today’s digital world has forever changed the game for marketers across the globe. Not everyone
seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.

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Why you're doing social all wrong

Why you're doing social all wrong

Sebastian FranckCreative Director and Partner at Magnetix

Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals. The true lesson of social media is not, and never was, that there is a new “free” marketing channel. Nor that we now have even more data with which to target our ads. It is that marketing is about being human – and interacting with humans.

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Google’s Digital Marketing Evangelist:  This is how you boost your digital Ad’s

Google’s Digital Marketing Evangelist: This is how you boost your digital Ad’s

Karsten Bengtsson interviewsAvinash Kaushik, Co-founder at Market Motive

I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google.
MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics - version 2.0.

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It always starts with a digital idea

It always starts with a digital idea

Maria Præst interviewsBenedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark

Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign. MARKET spoke with Benedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark, to learn about their digital strategy.

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A digital strategy is all about passion

A digital strategy is all about passion

Anders BrøndbergFounder at MemeCph, online brandbuilding experts

Do you remember when the logo of a brand plus a tacky line equalled the brand identity?
The missions and visions were well hidden away in wooden cooperate drawers and great strategic minds. Not because the company didn’t have a splendid CSR profile and the product portfolio wasn’t truly great, but there simply wasn’t any platform present to share the passion. That was before digital and social media shifted our world upside down and made a digital strategy inevitable.

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Invites

Digital strategi der skaber værdi

Morgen-Briefing

Digital strategi der skaber værdi

  • Time:
    25. april 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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Succes med B2B leadgenerering

Morgen-Briefing

Succes med B2B leadgenerering

  • Time:
    26. april 2017 kl. 08:45-10:50
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Accelerér forretnings- udviklingen med Scaled Agile

Seminar

Accelerér forretnings- udviklingen med Scaled Agile

  • Time:
    27. april 2017 kl. 8:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    28 april 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus.
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    27. april 2017 kl. 13:00-15:00
  • Location:
    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
  • Time:
    15. juni 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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Vejen til et stærkt og autentisk brand

Morgen-Briefing

Vejen til et stærkt og autentisk brand

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
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International branding for marketingledere

Demo

International branding for marketingledere

  • Time:
    28. april 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29, 1119 København
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Strageisk scenarie-modellering

Morgen-Briefing

Strageisk scenarie-modellering

  • Time:
    3. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    3. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    18. maj 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    4. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    5. maj 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B Account Based Marketing (ABM)

Seminar

B2B Account Based Marketing (ABM)

  • Time:
    16. maj 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Industri 4.0 - Digitalisering af produkter og ydelser

Seminar

Industri 4.0 - Digitalisering af produkter og ydelser

  • Time:
    17. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    18. maj 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus
  • Time:
    19. maj 2017 kl. 08:30-10:00
  • Location:
    Egtved Allé 4, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    17. maj 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Social Advertising og Marketing Automation i praksis

Morgen-Briefing

B2B Social Advertising og Marketing Automation i praksis

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    1 juni 2017 kl. 08:45-10:50
  • Location:
    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    København 19. maj 2017 kl. 08:30-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
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5 nøgler til super-effektive kampagner

Morgen-Briefing

5 nøgler til super-effektive kampagner

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
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Effektiv UX: Gør jeres webløsning mere brugerorienteret

Morgen-Briefing

Effektiv UX: Gør jeres webløsning mere brugerorienteret

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Smallegade 46, baghuset 1. sal, 2000 Frederiksberg
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CRM dage 2017

Demo

CRM dage 2017

  • Time:
    30 maj 2017 kl. 08:15-16:30
  • Location:
    Scandic Sydhavnen Hotel, Sydhavns Plads 15, København
  • Time:
    1. juni 2017 kl. 08:15-16:30
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, Aarhus
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Digitalization - Klar til morgendagens kunder

Seminar

Digitalization - Klar til morgendagens kunder

  • Time:
    31. maj 2017 kl. 11:30-14:30
  • Location:
    Radisson Blu Scandinavia Copenhagen Hotel, Amager Blvd.70, 2300 København S
Register →