What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlines - not least to make everything around air-travel just as easy as the company’s name promises. We have talked to EasyJet’s Marketing Manager Borja Lozano.Read on →
Today’s digital world has forever changed the game for marketers across the globe. Not everyone
seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.
Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals. The true lesson of social media is not, and never was, that there is a new “free” marketing channel. Nor that we now have even more data with which to target our ads. It is that marketing is about being human – and interacting with humans.Read on →
I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google.
MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics - version 2.0.
Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign. MARKET spoke with Benedicte Howitz Bardram, Marketing Manager at Samsung Electronics Denmark, to learn about their digital strategy.Read on →
Do you remember when the logo of a brand plus a tacky line equalled the brand identity?
The missions and visions were well hidden away in wooden cooperate drawers and great strategic minds. Not because the company didn’t have a splendid CSR profile and the product portfolio wasn’t truly great, but there simply wasn’t any platform present to share the passion. That was before digital and social media shifted our world upside down and made a digital strategy inevitable.