Insights on Marketing & Technology

Market #69

Content Marketing
Sådan brænder du igennem på video

Sådan brænder du igennem på video

Gert RuneForedragsholder og forfatter at Gert Rune

Hvordan brænder du igennem med dit budskab på video? Jeg har lavet knap 50 YouTube videoer og ser selvfølgelig tit videoer på nettet. Jeg har desværre set mange gode budskaber, som ikke kom ud til tilhørerne fordi direktøren, lederen eller sælgeren ikke formåede at brænde igennem.
Her er min guide til, hvordan du kommer til at brænde igennem på video.

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Content Recycling: Sådan får du mere tid til content marketing

Content Recycling: Sådan får du mere tid til content marketing

Sofie hermansenspecialist at IIH Nordic

Det kræver tid og ressourcer at holde trit med markedets krav om aktuelt, originalt og genialt content, der rammer målgruppen præcist. Men eksisterende content er heldigvis en guldgrube for virksomheder, der giver sig i kast med content marketing. Man kan spare tid på content marketing ved at benytte sig af content recycling, og samtidig generere flere leads, øge sit salg og skabe loyale kunder.

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8 advantages of marketing without a budget

8 advantages of marketing without a budget

Matt LimVP of Marketing at Procurify

Just under 2 years ago, tech start-up Procurify convinced billionaire investor Mark Cuban to give them a shot. It's paid off. Today, Procurify has clients in over 40 countries and they accomplished this without much of a marketing budget. Marketing VP Matt Lim discusses the benefits of financial limitations.

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3 Danish CMOs present the skills marketing needs

3 Danish CMOs present the skills marketing needs

Peter Anders FranchMarketing Lead at Increase A/S

The future of marketing will be driven by data. This was the rather surprising result of our interviews with the heads of marketing at Maersk Line, Carlsberg Danmark and Secunia. Having expected our interviewees to talk about marketing automation, analysis, business intelligence or social media, their strong focus on data astounded us. Find out which skills they believe that marketing professionals of the future need to have, and get three important take-aways that will help any marketing professional.

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How Silvan uses Content Marketing to strengthen.. - part 1
05:11

How Silvan uses Content Marketing to strengthen.. - part 1

Flemming B. JessenOnline Manager at Silvan

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How Silvan uses Content Marketing to strengthen.. - part 5
04:53

How Silvan uses Content Marketing to strengthen.. - part 5

Flemming B. JessenOnline Manager at Silvan

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How Silvan uses Content Marketing to strengthen.. - part 3
05:12

How Silvan uses Content Marketing to strengthen.. - part 3

Flemming B. JessenOnline Manager at Silvan

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How Silvan uses Content Marketing to strengthen.. - part 4
04:05

How Silvan uses Content Marketing to strengthen.. - part 4

Flemming B. JessenOnline Manager at Silvan

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How Silvan uses Content Marketing to strengthen.. - part 2
07:02

How Silvan uses Content Marketing to strengthen.. - part 2

Flemming B. JessenOnline Manager at Silvan

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Create original content and avoid the consequences

Create original content and avoid the consequences

Bernt Elkjær PedersenSenior Marketing Architect at Increase A/S


A high-frequency output of relevant, original content can have a measurable impact. Using real life examples, this article discusses how producing one’s own content can affect SEO and what the consequences can be of stopping.

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How Content Marketing can leverage visibility and customer engagement - part 5
05:07

How Content Marketing can leverage visibility and customer engagement - part 5

Christian BachContent Marketing Expert and Digital Director at Connected

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How Content Marketing can leverage visibility and customer engagement - part 1
06:23

How Content Marketing can leverage visibility and customer engagement - part 1

Christian BachContent Marketing Expert and Digital Director at Connected

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How Content Marketing can leverage visibility and customer engagement - part 4
05:57

How Content Marketing can leverage visibility and customer engagement - part 4

Christian BachContent Marketing Expert and Digital Director at Connected

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How Content Marketing can leverage visibility and customer engagement - part 3
04:35

How Content Marketing can leverage visibility and customer engagement - part 3

Christian BachContent Marketing Expert and Digital Director at Connected

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How Content Marketing can leverage visibility and customer engagement - part 2
04:10

How Content Marketing can leverage visibility and customer engagement - part 2

Christian BachContent Marketing Expert and Digital Director at Connected

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If you want impact online, think about sound again

If you want impact online, think about sound again

Nikolai KronborgCEO at Chimney DenmarkKarsten KjemsChief Audio Visual Strategist at Chimney Denmark

Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new demands on corporate communication toolboxes. Strong sound identities are expected to become significant competitive parameters in the communication of the future.

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How to use Digital Advertising to take marketing to the next level - part 2
03:49

How to use Digital Advertising to take marketing to the next level - part 2

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How to use Digital Advertising to take marketing to the next level - part 3
06:52

How to use Digital Advertising to take marketing to the next level - part 3

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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How to use Digital Advertising to take marketing to the next level - part 5
06:35

How to use Digital Advertising to take marketing to the next level - part 5

Jesper Priisholm, Digital Advertising Expert& Partner at Manipulation Advertising Agency

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What marketers are getting wrong about apps

What marketers are getting wrong about apps

Rohan AyyarProject Manager at E2M Solutions

Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A total of 47% of marketers have already developed an app, and 65% are investing in them now.
The problem is most marketers are going about apps all wrong. Here's why.

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Why 55% of potential B2B buyers might not trust your website content

Why 55% of potential B2B buyers might not trust your website content

Dianna HuffWebsite Marketing Strategist and President at DH Communications, Inc.

When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we already knew and were advocating to our respective clients that B2B buyers need marketing collateral in order to make purchase decisions. And, it wasn’t a shocker that buyers don’t like filling out forms that require them to hand over lots of information.

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How to innovate in your marketing: Ask a teenager

How to innovate in your marketing: Ask a teenager

Ann HandleyAuthor and Chief Content Officer at MarketingProfs

If you’re a company looking to use social media and content in innovative ways, ask a teenager.
And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map to where marketing is going.

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Why Innovative Content Marketing Is About to Explode in Denmark

Why Innovative Content Marketing Is About to Explode in Denmark

Ann HandleyAuthor and Chief Content Officer at MarketingProfs

I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s first-ever content marketing conference. I felt warmly welcomed there—in part because I spent time with some truly warm and wonderful people. (That’s always the key to a great trip, isn’t it?) But I also felt welcomed for business reasons: The business culture seems so ideally suited to embracing content as a cornerstone of marketing, and I came away from both the event and the country feeling like there was a kind of perfect content marketing storm brewing there.

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11 Content Marketing lessons

11 Content Marketing lessons

Neil PatelCo-founder at Crazy Egg, Hello Bar and KISSmetrics

When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was wildly successful at it.
For example, I was able to grow TechCrunch’s traffic by 30%, and I was able to grow Gawker Media’s traffic by an extra 5 million visitors a month.
Although what I did may seem impressive… it really isn’t. All I did was tweak a few on-page elements, leverage social media and cross-link to grow my clients’ search engine traffic.

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Infographic: Creating an inbound website for 2014

Infographic: Creating an inbound website for 2014

Suyati.com

Websites are no longer just about expressing your message. They need to be designed to draw in visitors. And how do you do that? By first creating awesome, sharable content, and then getting people to share them. Here, having a contemporary, smartly designed website is not merely an advantage, it is mandatory. What’s more, with the rules of the game changing by the minute, what worked in 2013 will not be as successful in 2014.

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Rankings aren’t all that: How to really track SEO improvements

Rankings aren’t all that: How to really track SEO improvements

Ken ColbornSEO Specialist at Portent Inc.

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing work that you were paid for. This makes showing progress and improvements to the client very important. Trust me, clients are not going to keep send you checks if you can’t show how your efforts are improving their site.

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Red Bull is in the (media) house

Red Bull is in the (media) house

Trish MedalenInterview with Alexander Koppel, Chief Commercial Officer at Red Bull Media House

You’ve probably heard of Red Bull. But have you heard of Red Bull Media House? Thanks to an audacious programming coup last October, you probably have. (And if you haven’t, you certainly will…)

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The Michelin Guide showed the way

The Michelin Guide showed the way

Maria PræstInterview with Carl Stenson, Head of Communication at Michelin Nordic

Say content marketing, and most thoughts go straight to company blogs, social media marketing or web content. But there’s lot to learn from an early and extremely successful example of content marketing, the Michelin guide. MARKET asked Carl Stenson, Head of Communications at Michelin Nordic, to fill us in on how you build content on something exciting outside the actual product to market it – completely without talking about the less exciting product. Which in this case is something as unsexy as car tyres.

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Think like a publisher

Think like a publisher

Karsten Bengtsson interviewsJoe Pulizzi, founder of Content Marketing Institute

- I think we are seeing a revolution in marketing, where marketing departments are starting to look like publishing organizations. There is really only one difference between a publisher and traditional business and that is how the money comes in, says the content marketing evangelist Joe Pulizzi in this interview with MarketMagazine

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Five reasons why content marketing is here to stay

Five reasons why content marketing is here to stay

Joakim DitlevOwner and marketing consultant at Content Marketing DK

Content marketing is a strong candidate to buzzword of the year in 2013. But why is this term on the lips of every marketeer and communicator, and what hides behind all the talking? Here’s a snapshot of where content marketing is today, and why it isn’t just a trend that will be gone tomorrow.

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Use the whole enchilada of digital tools

Use the whole enchilada of digital tools

Karsten Bengtssoninterviews Andreas Ramos, author, digital expert and consultant at Cisco Systems

- You can create and distribute all kinds of media: text, photos, illustrations, video, and voice, for free. Your target audience can find it, share it with each other and discuss it. You can track all of the activity. That’s content marketing, says Andreas Ramos when MarketMagazine talked to him in Silicon Valley.

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Stop talking about yourself

Stop talking about yourself

Maria PræstInterview with Joe Pulizzi, expert on Content Marketing

You can no longer interrupt your customers with sales messages or mediocre content they don’t care about. You need to create content they actually want to engage in. But how do you do that? MARKET has asked Joe Pulizzi, one of the world’s leading experts on content marketing. And his points are clear. Stop talking so much about your products and services and create consistently, sharable content instead.

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Content Marketing is gaining speed

Content Marketing is gaining speed

Jesper LaursenCEO at the content marketing agency, Brand Movers

Danish companies are increasingly getting the taste for content marketing. According to recent research from the content agency Brand Movers nearly one third of the Danish marketing budgets are spend on content marketing, and the number is increasing over the next 12 months.

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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