Insights on Marketing & Technology

Market #68

Brand Engagement
6 Ways to Engage Employees in Your Social Employer Branding

6 Ways to Engage Employees in Your Social Employer Branding

Birgitte AlstrømLedelsesrådgiver at Lederne

You are responsible of getting your employees to engage in your company branding. Maybe you have already encouraged your employees to share your social media content? Or maybe you are writing articles about your talented employees? What if you could get your employees to produce the content and engage in social media all by themselves? Here are 6 ways to get your employees to engage in your employer branding and social media content.

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Coca Cola Executive: Five consumer trends your business can’t ignore

Coca Cola Executive: Five consumer trends your business can’t ignore

Marie O'ConnorWriter at MARKET Community

“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we're able to adapt to change at all levels - global, national, local and personal.”

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Brand Engagement and Luxury Brands

Brand Engagement and Luxury Brands

Linda ChristensenInternational Account Director at Media Agency, IUM

Over the past years, the luxury industry has been facing a number of market and consumer changes that have led to a revolution forever changing how the luxury brands approach their market.
The economic crisis kicked in and brands were forced to consider broadening their communication in order to reach enough consumers to sell their goods.
The digital revolution meant that luxury brands had to relate to a whole new communication channel that offered huge potential but also potential danger!

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Let's fight together - on social media

Let's fight together - on social media

Betina ØrtingDigital Project Manager at Danish Cancer Society

‘Støt Brysterne’ is one of The Danish Cancer Society’s largest fundraising campaigns. The primary goal is to raise money for research, prevention and patient support in order to win the fight against breast cancer – the most widespread disease among women. Our social media adventure started in 2009 with the ’Støt Brysterne’ Facebook page. Today the page has more than 460.000 fans and is one of the largest Danish Facebook pages.

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In search of a rental car...

In search of a rental car...

Karsten BengtssonInterview with Rob Fuggetta, author and CEO at Zuberance

- The most trusted source of information about your company comes, not from you, but from your highly satisfied customer, says Rob Fuggetta, CEO at Zuberance and author of the new book “Brand Advocates” in this interview with Market Community

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Every company has to find its own recipe

Every company has to find its own recipe

Jens Christian MadsenInterview with Marianne Stroehmann, CEO at InteractiveMedia, Deutsche Telekom

If you want to engage people in your brand, well, first of all you have to identify your audience and be of relevance to them. We had a talk with CEO Marianne Stroehmann of the German Deutsche Telekom specialized digital media marketer InteractiveMedia about how you target, activate and engage your audience in the digital age. And how the future marketing organisation should be structured to embrace the opportunities and challenges.

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Do brands engage their customers through social media?

Do brands engage their customers through social media?

Polymeros ChrysochouAssociate Professor in Marketing and Consumer Behaviour at Aarhus University, Department of Business AdministrationJustina MalciuteProduct Specialist at Falcon Social Aps

A recent study at Aarhus University aimed to test the true drivers and outcomes of
customer engagement on social media. Get the valuable insights here and learn how to respond to them as a marketer.

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Branding is dead

Branding is dead

Karsten BengtssonInterview with Douglas Rushkoff, speaker and author

- Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.

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Be relevant

Be relevant

Maria PræstInterview with Lise Hørdam, Brand Manager at McDonald's Denmark

This fall 68.000 people went online and created their own McDonald’s burger, and more than 250.000 fans like, share and comment on the posts on McDonald’s Denmark’s facebook page. MARKET spoke with Brand Manager Lise Hørdam to learn how they are doing such a great job engaging their guests. She narrows it down to one thing: It’s all about being relevant.

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A little more conversation...

A little more conversation...

Ronni Tino PedersenLead Community Advisor & Managing Director at Untold

Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands and more about the interests of people. There are conversations taking place within communities of interest – and brands are part of those community conversations whether they are taking active part or not. It’s time to focus on online community management and reap the long-term benefits of an engaging social strategy.

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Invites

Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    22. november 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

  • Time:
    22. november 2017 kl. 09:15-11:00
  • Location:
    The Mayor Hotel Banegårdspladsen 14, 8000 Aarhus
  • Time:
    6. december 2017 kl. 08:45-10:50
  • Location:
    Østergade 36, 3. sal, 1100 København K
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Få kundens opmærksomhed nu!

Seminar

Få kundens opmærksomhed nu!

  • Time:
    23. november kl. 08:30-12:30
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, 8000 Aarhus
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Fra Digital Marketing til Digital Kundeoplevelse

Morgen-Briefing

Fra Digital Marketing til Digital Kundeoplevelse

  • Time:
    23. november 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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Få styr på jeres Customer Experience i alle Touchpoints

Morgen-Briefing

Få styr på jeres Customer Experience i alle Touchpoints

  • Time:
    23. november 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
  • Time:
    14. december 2017 kl. 08:45-10.50
  • Location:
    Århusgade 88, 2100 København Ø
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    24. november 2017 kl. 08:45-11:30
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    13. december 2017 kl. 08:45-11:30
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Social Marketing og Marketing Automation i praksis

Morgen-Briefing

B2B Social Marketing og Marketing Automation i praksis

  • Time:
    24. november 2017 kl. 08:45-10:50
  • Location:
    Hotel Kolding Fjord, Fjordvej 154, 6000 Kolding
  • Time:
    8. december 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Dynamics 365 CRM. Kom rigtig godt fra start

Morgen-Briefing

Dynamics 365 CRM. Kom rigtig godt fra start

  • Time:
    30. november 2017 kl. 08:30 - 10:00
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, 8000 Aarhus C
  • Time:
    5. december 2017 kl. 08:30 - 10:00
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    30. november 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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Master E-mail Marketing like a Pro

Morgen-Briefing

Master E-mail Marketing like a Pro

  • Time:
    1. december 2017 kl. 08:45-10:50
  • Location:
    Emdrupvej 28A, 2100 København Ø
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Account Based Marketing - 4 effektive B2B strategier

Morgen-Briefing

Account Based Marketing - 4 effektive B2B strategier

  • Time:
    6. december 2017 kl. 08:45-11:00
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Veje til uovertruffen kunde-dialog med Marketing Automation 2.0

Morgen-Briefing

Veje til uovertruffen kunde-dialog med Marketing Automation 2.0

  • Time:
    6. december 2017 kl. 08:45-10:50
  • Location:
    Bernhard Bangs Allé 25, 2000 Frederiksberg
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

  • Time:
    7. december 2017 kl. 08:45-10:50
  • Location:
    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Customer Experience: 5 tips til at forbedre brugeroplevelsen

Morgen-Briefing

Customer Experience: 5 tips til at forbedre brugeroplevelsen

  • Time:
    7. december 2017 kl. 08:45-11:00
  • Location:
    Staunings Plads 3, 1607 København V
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Kom med i Marketingleder Netværket!

Kursus

Kom med i Marketingleder Netværket!

  • Time:
    2018
  • Location:
    2300 København S - nærmere adresse tilgår
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Kom forrest med stærke digitale marketing kompetencer

Morgen-Briefing

Kom forrest med stærke digitale marketing kompetencer

  • Time:
    11. januar 2018 kl. 08:30-11:00
  • Location:
    Dansk Markedsføring, Nordre Fasanvej 113-115, 2000 Frederiksberg
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