Insights on Marketing & Technology

Market #68

Brand Engagement
6 Ways to Engage Employees in Your Social Employer Branding

6 Ways to Engage Employees in Your Social Employer Branding

Birgitte AlstrømLedelsesrådgiver at Lederne

You are responsible of getting your employees to engage in your company branding. Maybe you have already encouraged your employees to share your social media content? Or maybe you are writing articles about your talented employees? What if you could get your employees to produce the content and engage in social media all by themselves? Here are 6 ways to get your employees to engage in your employer branding and social media content.

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Coca Cola Executive: Five consumer trends your business can’t ignore

Coca Cola Executive: Five consumer trends your business can’t ignore

Marie O'ConnorWriter at MARKET Community

“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we're able to adapt to change at all levels - global, national, local and personal.”

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Brand Engagement and Luxury Brands

Brand Engagement and Luxury Brands

Linda ChristensenInternational Account Director at Media Agency, IUM

Over the past years, the luxury industry has been facing a number of market and consumer changes that have led to a revolution forever changing how the luxury brands approach their market.
The economic crisis kicked in and brands were forced to consider broadening their communication in order to reach enough consumers to sell their goods.
The digital revolution meant that luxury brands had to relate to a whole new communication channel that offered huge potential but also potential danger!

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Let's fight together - on social media

Let's fight together - on social media

Betina ØrtingDigital Project Manager at Danish Cancer Society

‘Støt Brysterne’ is one of The Danish Cancer Society’s largest fundraising campaigns. The primary goal is to raise money for research, prevention and patient support in order to win the fight against breast cancer – the most widespread disease among women. Our social media adventure started in 2009 with the ’Støt Brysterne’ Facebook page. Today the page has more than 460.000 fans and is one of the largest Danish Facebook pages.

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In search of a rental car...

In search of a rental car...

Karsten BengtssonInterview with Rob Fuggetta, author and CEO at Zuberance

- The most trusted source of information about your company comes, not from you, but from your highly satisfied customer, says Rob Fuggetta, CEO at Zuberance and author of the new book “Brand Advocates” in this interview with Market Community

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Every company has to find its own recipe

Every company has to find its own recipe

Jens Christian MadsenInterview with Marianne Stroehmann, CEO at InteractiveMedia, Deutsche Telekom

If you want to engage people in your brand, well, first of all you have to identify your audience and be of relevance to them. We had a talk with CEO Marianne Stroehmann of the German Deutsche Telekom specialized digital media marketer InteractiveMedia about how you target, activate and engage your audience in the digital age. And how the future marketing organisation should be structured to embrace the opportunities and challenges.

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Do brands engage their customers through social media?

Do brands engage their customers through social media?

Polymeros ChrysochouAssociate Professor in Marketing and Consumer Behaviour at Aarhus University, Department of Business AdministrationJustina MalciuteProduct Specialist at Falcon Social Aps

A recent study at Aarhus University aimed to test the true drivers and outcomes of
customer engagement on social media. Get the valuable insights here and learn how to respond to them as a marketer.

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Branding is dead

Branding is dead

Karsten BengtssonInterview with Douglas Rushkoff, speaker and author

- Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.

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Be relevant

Be relevant

Maria PræstInterview with Lise Hørdam, Brand Manager at McDonald's Denmark

This fall 68.000 people went online and created their own McDonald’s burger, and more than 250.000 fans like, share and comment on the posts on McDonald’s Denmark’s facebook page. MARKET spoke with Brand Manager Lise Hørdam to learn how they are doing such a great job engaging their guests. She narrows it down to one thing: It’s all about being relevant.

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A little more conversation...

A little more conversation...

Ronni Tino PedersenLead Community Advisor & Managing Director at Untold

Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands and more about the interests of people. There are conversations taking place within communities of interest – and brands are part of those community conversations whether they are taking active part or not. It’s time to focus on online community management and reap the long-term benefits of an engaging social strategy.

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Invites

Customer Experience: 5 tips til at forbedre brugeroplevelsen

Morgen-Briefing

Customer Experience: 5 tips til at forbedre brugeroplevelsen

  • Time:
    21. september 2017 kl. 8:45-11:00
  • Location:
    Staunings Plads 3, 1607 København V
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Få styr på jeres Customer Experience i alle Touchpoints

Morgen-Briefing

Få styr på jeres Customer Experience i alle Touchpoints

  • Time:
    21. september 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
  • Time:
    26. oktober 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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7 gyldne tips om messer og udstillinger

Seminar

7 gyldne tips om messer og udstillinger

  • Time:
    22. september 2017 kl. 08:45-11:30
  • Location:
    HUSET, Hindsgavl Allé 2, 5500 Middelfart
  • Time:
    6. oktober 2017 kl. 08:45-11:30
  • Location:
    Baltorpbakken 5-7, 2750 Ballerup
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    22. september 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    27. september 2017 kl. 08:45-11:30
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Master E-mail Marketing like a Pro

Morgen-Briefing

Master E-mail Marketing like a Pro

  • Time:
    28. september 2017 kl. 08:45-11:15
  • Location:
    Emdrupvej 28A, 2100 København Ø
  • Time:
    25. oktober 2017 kl 08:45-10:50
  • Location:
    Emdrupvej 28A, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    28. september 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    25. oktober 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    29. september 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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Fra Digital Marketing til Digital Kundeoplevelse

Morgen-Briefing

Fra Digital Marketing til Digital Kundeoplevelse

  • Time:
    3. oktober 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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Nøgler til planlægning af vækst og kunderejse (B2B)

Morgen-Briefing

Nøgler til planlægning af vækst og kunderejse (B2B)

  • Time:
    5. oktober 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Uovertruffen serviceoplevelse med Marketing Automation 2.0

Morgen-Briefing

Uovertruffen serviceoplevelse med Marketing Automation 2.0

  • Time:
    5. oktober 2017 kl. 08:45-10:50
  • Location:
    Bernhard Bangs Allé 25, 2000 Frederiksberg
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    6. oktober 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Introduktion til Søgemaskine optimering / SEO

Morgen-Briefing

Introduktion til Søgemaskine optimering / SEO

  • Time:
    6. oktober 2017 kl. 14:00-16:00
  • Location:
    DOKK1 niveau 3, Hack Kampmanns Plads 2, 8000 Århus (mødested ved informationen)
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Basecamp CHP 2017

Seminar

Basecamp CHP 2017

  • Time:
    12. oktober 2017 kl. 08:00-14:30
  • Location:
    Mogens Dahl Koncertsal, Snorresgade 22, 2300 København S
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    9. november 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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NYHED!  MARKET etablerer netværksgruppe

Kursus

NYHED! MARKET etablerer netværksgruppe

  • Time:
    2018
  • Location:
    2300 København S - nærmere adresse tilgår
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