Insights on Marketing & Technology

Market #67

Digital Commerce
The digital shopkeeper

The digital shopkeeper

Carsten Blom-HansenDirector of Digital Commerce at In2Media

Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop. Our way of using smartphones has changed the way we buy products and services. Customers shop online 24 hours a day, regardless of whether they are home, at the office, in the train or in a physical store.

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Emotional mechanims in stores

Emotional mechanims in stores

Sanne DollerupOwner, Proemotion, writing phd. on strategic experience design

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner.

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It's the little things

It's the little things

Astrid Marie Renkwitz MadsenMarketing Manager at Downtown

Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new experiences and products at half price. And even though the competition has been massive, Downtown has stayed ahead of the curve, constantly trying to develop and improve the concept and the format. Marketing manager Astrid Marie Renkwitz Madsen reveals how.

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Exploit your business's online potential

Exploit your business's online potential

Jacob Lego Boye Author of the book 'Online Customer Service'

Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do. His answer: attempt to optimize the positive impact that one sales channels can have on another by transferring some of what you’re good at in physical stores to online activities, and by supporting the growing tendency to use several sales channels throughout the buying process.

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Consumers combine in-store and online shopping behaviors

Consumers combine in-store and online shopping behaviors

Micheal BjörnHead of Research at Ericsson ConsumerLab

In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior. With shopping, as well as with many other activities people engage in throughout the day, it has become meaningless to talk about online and offline as two separate realities. Retailers who want to stay in sync with their customers need to acknowledge this.

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Welcome to Denmark's largest wardrobe

Welcome to Denmark's largest wardrobe

Maria PræstInterview with Martin Falslev Andersen, co-founder and CEO at Trendsales

Every day, another 15,000 new ads pop up at trendsales.dk featuring both new and second-hand shoes, bags, dresses and whatever else your heart may desire. The popular site has almost 700,000 users who all sell, buy, swap and chat away. But how do you get so many dedicated users to visit your site? MARKET spoke with Trendsale’s co-founder and CEO Martin Falslev Andersen to learn what they do so well.

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Keeping your e-business successful is like working on...

Keeping your e-business successful is like working on...

Maria PræstInterview with Dr. Jonas Ridderstråle, professor and author

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. MARKET caught him on the road to get his view on digital commerce and the challenges e-businesses face today.

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Keep your promises

Keep your promises

Jens Christian MadsenInterview with Michael Lindskog, Head of the Nordic Markets at Zalando

In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands. Head of the Nordic Markets, Michael Lindskog, shares a few insights on how Zalando entered the Nordic region without stumbling over national borders like so many businesses before them.

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Invites

Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15 (4. sal), 8200 Aarhus N
  • Time:
    9. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    København KOvergaden neden Vandet 7, 1414 København K.
  • Time:
    28. februar 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Fra digital tilstedeværelse til digital forretningsværdi

Morgen-Briefing

Fra digital tilstedeværelse til digital forretningsværdi

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Fem løsninger på digitale branding udfordringer

Morgen-Briefing

Fem løsninger på digitale branding udfordringer

  • Time:
    24. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
  • Time:
    29. marts 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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Branding Masterclass 1: Typografi

Seminar

Branding Masterclass 1: Typografi

  • Time:
    28. februar 2017 kl. 08:45-11:15
  • Location:
    Dansk Arkitektur Center (DAC), Strandgade 27B, 1401 København K.
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B2B: Succes med Ecommerce/online handel i 2017

Morgen-Briefing

B2B: Succes med Ecommerce/online handel i 2017

  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    16. marts 2017 kl. 08:45-10:55
  • Location:
    Bredskifte Allé 11, 8210 Århus C
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Få styr på brand og identitet i PowerPoint, Word og e-mails

Morgen-Briefing

Få styr på brand og identitet i PowerPoint, Word og e-mails

  • Time:
    9. marts 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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Let's get Personal

Morgen-Briefing

Let's get Personal

  • Time:
    9. marts 2017 kl. 9:00-11:00
  • Location:
    Kanonbådsvej 2 , København K, 1437
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Linkedin Marketing Solution - Lær om nye og ukendte muligheder

Seminar

Linkedin Marketing Solution - Lær om nye og ukendte muligheder

  • Time:
    København d. 14 marts 2017 kl. 10:00 - 15:00
  • Location:
    Netværk Danmark, Borgmester Christiansens Gade 50, 2450 Kbh. SV
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Digital Transformation - Fremtidens digitale strategier

Seminar

Digital Transformation - Fremtidens digitale strategier

  • Time:
    15. marts 2017 kl. 14:00-17:30
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    Odense 16. marts 2017 kl. 08:45-11:00
  • Location:
    5000 Odense - adresse oplyses ved tilmelding
  • Time:
    København 17. marts 2017 kl. 08:45-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
  • Time:
    Aarhus 21. marts 2017 kl. 08:45-11:00
  • Location:
    8000 Aarhus C - adresse oplyses ved tilmelding
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B2B: Marketing Automation, Leadgenerering og E-mail

Morgen-Briefing

B2B: Marketing Automation, Leadgenerering og E-mail

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Officelab, Kirstinelund, Lyshøjen 2, bygning K4, 8520 Lystrup
  • Time:
    24. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    16. marts 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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Marketing-automatisering med kunstig intelligens (AI)

Seminar

Marketing-automatisering med kunstig intelligens (AI)

  • Time:
    21. marts 2017 kl. 8:00-11:00
  • Location:
    Salesforce, Strandvejen 125, 2900 Hellerup
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
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Skab en stærk digital organisation

Morgen-Briefing

Skab en stærk digital organisation

  • Time:
    22. marts 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    28. marts 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
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Blockchain og Bitcoins - Buzz eller mulighed?

Seminar

Blockchain og Bitcoins - Buzz eller mulighed?

  • Time:
    23. marts 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    23. marts 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    29. marts 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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