Insights on Marketing & Technology

Market #67

Digital Commerce
The digital shopkeeper

The digital shopkeeper

Carsten Blom-HansenDirector of Digital Commerce at In2Media

Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop. Our way of using smartphones has changed the way we buy products and services. Customers shop online 24 hours a day, regardless of whether they are home, at the office, in the train or in a physical store.

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Emotional mechanims in stores

Emotional mechanims in stores

Sanne DollerupOwner, Proemotion, writing phd. on strategic experience design

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner.

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It's the little things

It's the little things

Astrid Marie Renkwitz MadsenMarketing Manager at Downtown

Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new experiences and products at half price. And even though the competition has been massive, Downtown has stayed ahead of the curve, constantly trying to develop and improve the concept and the format. Marketing manager Astrid Marie Renkwitz Madsen reveals how.

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Exploit your business's online potential

Exploit your business's online potential

Jacob Lego Boye Author of the book 'Online Customer Service'

Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do. His answer: attempt to optimize the positive impact that one sales channels can have on another by transferring some of what you’re good at in physical stores to online activities, and by supporting the growing tendency to use several sales channels throughout the buying process.

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Consumers combine in-store and online shopping behaviors

Consumers combine in-store and online shopping behaviors

Micheal BjörnHead of Research at Ericsson ConsumerLab

In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior. With shopping, as well as with many other activities people engage in throughout the day, it has become meaningless to talk about online and offline as two separate realities. Retailers who want to stay in sync with their customers need to acknowledge this.

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Welcome to Denmark's largest wardrobe

Welcome to Denmark's largest wardrobe

Maria PræstInterview with Martin Falslev Andersen, co-founder and CEO at Trendsales

Every day, another 15,000 new ads pop up at trendsales.dk featuring both new and second-hand shoes, bags, dresses and whatever else your heart may desire. The popular site has almost 700,000 users who all sell, buy, swap and chat away. But how do you get so many dedicated users to visit your site? MARKET spoke with Trendsale’s co-founder and CEO Martin Falslev Andersen to learn what they do so well.

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Keeping your e-business successful is like working on...

Keeping your e-business successful is like working on...

Maria PræstInterview with Dr. Jonas Ridderstråle, professor and author

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. MARKET caught him on the road to get his view on digital commerce and the challenges e-businesses face today.

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Keep your promises

Keep your promises

Jens Christian MadsenInterview with Michael Lindskog, Head of the Nordic Markets at Zalando

In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands. Head of the Nordic Markets, Michael Lindskog, shares a few insights on how Zalando entered the Nordic region without stumbling over national borders like so many businesses before them.

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Invites

Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    18. januar 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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B2B: Nøgler til planlægning af vækst og kunderejse

Demo

B2B: Nøgler til planlægning af vækst og kunderejse

  • Time:
    19. januar 2016 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B virksomheder - Google er nøglen til fremtidens salg

Morgen-Briefing

B2B virksomheder - Google er nøglen til fremtidens salg

  • Time:
    19. januar 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    26. januar 2016 kl. 8:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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