Insights on Marketing & Technology

Market #67

Digital Commerce
The digital shopkeeper

The digital shopkeeper

Carsten Blom-HansenDirector of Digital Commerce at In2Media

Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop. Our way of using smartphones has changed the way we buy products and services. Customers shop online 24 hours a day, regardless of whether they are home, at the office, in the train or in a physical store.

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Emotional mechanims in stores

Emotional mechanims in stores

Sanne DollerupOwner, Proemotion, writing phd. on strategic experience design

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner.

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It's the little things

It's the little things

Astrid Marie Renkwitz MadsenMarketing Manager at Downtown

Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new experiences and products at half price. And even though the competition has been massive, Downtown has stayed ahead of the curve, constantly trying to develop and improve the concept and the format. Marketing manager Astrid Marie Renkwitz Madsen reveals how.

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Exploit your business's online potential

Exploit your business's online potential

Jacob Lego Boye Author of the book 'Online Customer Service'

Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do. His answer: attempt to optimize the positive impact that one sales channels can have on another by transferring some of what you’re good at in physical stores to online activities, and by supporting the growing tendency to use several sales channels throughout the buying process.

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Consumers combine in-store and online shopping behaviors

Consumers combine in-store and online shopping behaviors

Micheal BjörnHead of Research at Ericsson ConsumerLab

In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior. With shopping, as well as with many other activities people engage in throughout the day, it has become meaningless to talk about online and offline as two separate realities. Retailers who want to stay in sync with their customers need to acknowledge this.

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Welcome to Denmark's largest wardrobe

Welcome to Denmark's largest wardrobe

Maria PræstInterview with Martin Falslev Andersen, co-founder and CEO at Trendsales

Every day, another 15,000 new ads pop up at trendsales.dk featuring both new and second-hand shoes, bags, dresses and whatever else your heart may desire. The popular site has almost 700,000 users who all sell, buy, swap and chat away. But how do you get so many dedicated users to visit your site? MARKET spoke with Trendsale’s co-founder and CEO Martin Falslev Andersen to learn what they do so well.

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Keeping your e-business successful is like working on...

Keeping your e-business successful is like working on...

Maria PræstInterview with Dr. Jonas Ridderstråle, professor and author

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. MARKET caught him on the road to get his view on digital commerce and the challenges e-businesses face today.

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Keep your promises

Keep your promises

Jens Christian MadsenInterview with Michael Lindskog, Head of the Nordic Markets at Zalando

In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands. Head of the Nordic Markets, Michael Lindskog, shares a few insights on how Zalando entered the Nordic region without stumbling over national borders like so many businesses before them.

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Invites

Strageisk scenarie-modellering

Morgen-Briefing

Strageisk scenarie-modellering

  • Time:
    3. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    3. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    18. maj 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    4. maj 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15, 8200 Aarhus N
  • Time:
    7 juni 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    5. maj 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
  • Time:
    2. juni 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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B2B Account Based Marketing (ABM)

Seminar

B2B Account Based Marketing (ABM)

  • Time:
    16. maj 2017 kl. 08:45-10:50
  • Location:
    Hotel Koldingfjord, Fjordvej 154, 6000 Kolding
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Industri 4.0 - Digitalisering af produkter og ydelser

Seminar

Industri 4.0 - Digitalisering af produkter og ydelser

  • Time:
    17. maj 2017 kl. 08:30-10:00
  • Location:
    DeloitteHuset, Weidekampsgade 6, 2300 København
  • Time:
    18. maj 2017 kl. 08:30-10:00
  • Location:
    City Tower, Værkmestergade 2, 18.-21. etage, 8000 Aarhus
  • Time:
    19. maj 2017 kl. 08:30-10:00
  • Location:
    Egtved Allé 4, 6000 Kolding
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Ambitiøs og operationel digital strategi

Demo

Ambitiøs og operationel digital strategi

  • Time:
    17. maj 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
  • Time:
    8. juni 2017 kl. 08:45-10:50
  • Location:
    Staunings Plads 3, 1607 København V
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B2B Social Advertising og Marketing Automation i praksis

Morgen-Briefing

B2B Social Advertising og Marketing Automation i praksis

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    18 maj 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
  • Time:
    1 juni 2017 kl. 08:45-10:50
  • Location:
    Scandic City Aarhus, Østergade 10, 8000 Aarhus C
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Bliv fremtidens succesfulde digitale marketing- medarbejder

Morgen-Briefing

Bliv fremtidens succesfulde digitale marketing- medarbejder

  • Time:
    København 19. maj 2017 kl. 08:30-11:00
  • Location:
    1100 København K - adresse oplyses ved tilmelding
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5 nøgler til super-effektive kampagner

Seminar

5 nøgler til super-effektive kampagner

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Vejen til et stærkt og autentisk brand

Morgen-Briefing

Vejen til et stærkt og autentisk brand

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Kompagnistræde 14b, 1. sal
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Shopper Journey: Fra Content og SoMe til salg i butikken

Morgen-Briefing

Shopper Journey: Fra Content og SoMe til salg i butikken

  • Time:
    19. maj 2017 kl. 08:45-10:50
  • Location:
    Njalsgade 21G, bygning 5, 4. sal, 2300 København S
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Strandvejen 125, 2900 Hellerup
  • Time:
    7. juni 2017 kl. 08:45-10:50
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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Effektiv UX: Gør jeres webløsning mere brugerorienteret

Morgen-Briefing

Effektiv UX: Gør jeres webløsning mere brugerorienteret

  • Time:
    23. maj 2017 kl. 08:45-10:50
  • Location:
    Smallegade 46, baghuset 1. sal, 2000 Frederiksberg
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CRM dage 2017

Demo

CRM dage 2017

  • Time:
    30 maj 2017 kl. 08:15-16:30
  • Location:
    Scandic Sydhavnen Hotel, Sydhavns Plads 15, København
  • Time:
    1. juni 2017 kl. 08:15-16:30
  • Location:
    Radisson Blu Scandinavia Hotel, Margrethepladsen 1, Aarhus
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Værdien af god intern videndeling

Seminar

Værdien af god intern videndeling

  • Time:
    30. maj 2017 kl. 08:30-15:00
  • Location:
    Smedien, Værkmestergade 9, 8000 Aarhus C
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Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
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International markedsføring for marketingledere

Demo

International markedsføring for marketingledere

  • Time:
    30. maj 2017 kl. 08:45-10:50
  • Location:
    Landemærket 29, 1119 København
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Digitalization - Klar til morgendagens kunder

Seminar

Digitalization - Klar til morgendagens kunder

  • Time:
    31. maj 2017 kl. 11:30-14:30
  • Location:
    Radisson Blu Scandinavia Copenhagen Hotel, Amager Blvd.70, 2300 København S
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PowerPoint - din centrale kommunikations-kanal

Morgen-Briefing

PowerPoint - din centrale kommunikations-kanal

  • Time:
    2. juni 2017 kl. 08:45-10:30
  • Location:
    Østergade 36, 3. sal, 1100 København K
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
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Skab stærke kampagne-ideér med gennemslagskraft

Morgen-Briefing

Skab stærke kampagne-ideér med gennemslagskraft

  • Time:
    9. juni 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    15. juni 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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