Insights on Marketing & Technology

Market #67

Digital Commerce
The digital shopkeeper

The digital shopkeeper

Carsten Blom-HansenDirector of Digital Commerce at In2Media

Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop. Our way of using smartphones has changed the way we buy products and services. Customers shop online 24 hours a day, regardless of whether they are home, at the office, in the train or in a physical store.

Read on →
Emotional mechanims in stores

Emotional mechanims in stores

Sanne DollerupOwner, Proemotion, writing phd. on strategic experience design

It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner.

Read on →
It's the little things

It's the little things

Astrid Marie Renkwitz MadsenMarketing Manager at Downtown

Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new experiences and products at half price. And even though the competition has been massive, Downtown has stayed ahead of the curve, constantly trying to develop and improve the concept and the format. Marketing manager Astrid Marie Renkwitz Madsen reveals how.

Read on →
Exploit your business's online potential

Exploit your business's online potential

Jacob Lego Boye Author of the book 'Online Customer Service'

Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do. His answer: attempt to optimize the positive impact that one sales channels can have on another by transferring some of what you’re good at in physical stores to online activities, and by supporting the growing tendency to use several sales channels throughout the buying process.

Read on →
Consumers combine in-store and online shopping behaviors

Consumers combine in-store and online shopping behaviors

Micheal BjörnHead of Research at Ericsson ConsumerLab

In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior. With shopping, as well as with many other activities people engage in throughout the day, it has become meaningless to talk about online and offline as two separate realities. Retailers who want to stay in sync with their customers need to acknowledge this.

Read on →
Welcome to Denmark's largest wardrobe

Welcome to Denmark's largest wardrobe

Maria PræstInterview with Martin Falslev Andersen, co-founder and CEO at Trendsales

Every day, another 15,000 new ads pop up at trendsales.dk featuring both new and second-hand shoes, bags, dresses and whatever else your heart may desire. The popular site has almost 700,000 users who all sell, buy, swap and chat away. But how do you get so many dedicated users to visit your site? MARKET spoke with Trendsale’s co-founder and CEO Martin Falslev Andersen to learn what they do so well.

Read on →
Keeping your e-business successful is like working on...

Keeping your e-business successful is like working on...

Maria PræstInterview with Dr. Jonas Ridderstråle, professor and author

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. MARKET caught him on the road to get his view on digital commerce and the challenges e-businesses face today.

Read on →
Keep your promises

Keep your promises

Jens Christian MadsenInterview with Michael Lindskog, Head of the Nordic Markets at Zalando

In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands. Head of the Nordic Markets, Michael Lindskog, shares a few insights on how Zalando entered the Nordic region without stumbling over national borders like so many businesses before them.

Read on →

Invites

B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    24 marts 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
Register →
B2B: Marketing Automation, Leadgenerering og E-mail

Morgen-Briefing

B2B: Marketing Automation, Leadgenerering og E-mail

  • Time:
    24. marts 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
Register →
Skab stærke kampagne-ideér der sælger varer

Morgen-Briefing

Skab stærke kampagne-ideér der sælger varer

  • Time:
    28. marts 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
Register →
Skab en stærk digital organisation

Morgen-Briefing

Skab en stærk digital organisation

  • Time:
    28. marts 2017 kl. 08:45-10:50
  • Location:
    Bjørnholms Alle 22, 8260 Viby J
Register →
B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    29. marts 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
Register →
Fem løsninger på digitale branding udfordringer

Morgen-Briefing

Fem løsninger på digitale branding udfordringer

  • Time:
    29. marts 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
Register →
B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    30. marts 2017 kl. 08:45-10:50
  • Location:
    Komfo, Vesterbrogade 6D, (afholdes på 6. sal), 1620 København V.
  • Time:
    21. april 2017 kl. 08:45-10:50
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
Register →
Industri AHEAD - Få inspiration til jeres digitale omstilling

Seminar

Industri AHEAD - Få inspiration til jeres digitale omstilling

  • Time:
    3. april 2017 kl. 8:30-12:45
  • Location:
    København - lokation tilgår senere
Register →
Gør dit PR-arbejde langt mere effektivt

Morgen-Briefing

Gør dit PR-arbejde langt mere effektivt

  • Time:
    5. april 2017 kl. 08.45-11.00 København
  • Location:
    Hypefactors, Kronprinsessegade 8B, 1306 København K
  • Time:
    6. april 2017 kl. 08.45-11.00 Aarhus
  • Location:
    8000 Aarhus C - Nærmere adresse tilgår
Register →
Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    5. april 2017 kl. 08:45-10:50
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
Register →
Google Analytics for marketingledere

Morgen-Briefing

Google Analytics for marketingledere

  • Time:
    6. april 2017 kl. 08:45-10:50
  • Location:
    Åbogade 15 (4. sal), 8200 Aarhus N
Register →
Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    6. april 2017 kl. 09:15-11:00
  • Location:
    The Mayor Hotel, Banegårdspladsen 14, 8000 Aarhus C
Register →
Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    20. april 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
Register →
Forretnings- indsigt og værdi i Google Analytics

Demo

Forretnings- indsigt og værdi i Google Analytics

  • Time:
    20. april 2017 kl. 08:45-10:50
  • Location:
    Åboulevarden 18, 2. sal, 8000 Aarhus C
Register →
Robotic Process Automation & kognitiv automatisering

Seminar

Robotic Process Automation & kognitiv automatisering

  • Time:
    21. april 2017 kl. 08:30-10:00
  • Location:
    Tværkajen 5, 5100 Odense.
Register →
B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    21. april 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup
Register →
Sådan bliver jeres næste website en succes

Morgen-Briefing

Sådan bliver jeres næste website en succes

  • Time:
    28. april 2017 kl. 08:45-10:50
  • Location:
    Løngangstræde 37B, 1468 København K
Register →