Insights on Marketing & Technology

Selling Books In a Digital World

Selling Books In a Digital World

Jørgen Balle Olsen holds an MSc in Economics and Business Administration from Copenhagen Business School (CBS). In 2001 he established SAXO.com using his parents' local bookshop in Østerbro as a starting point. Today Jørgen is the majority shareholder and managing director of SAXO.com A/S that now includes an online bookshop and his latest project, SAXO Publish, for publishing, marketing, and creation of relations with readers and other publishers

  • By: Jørgen Balle Olsen
  • Published: 19-11-2013

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