Insights on Marketing & Technology

Market #73

Mobile Marketing
6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Perry SimpsonDigital Content Coordinator at Direct Marketing News

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts.

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Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist

Shawn AguilarDigital Marketing Manager at TapSense

So many mobile marketing options are available... But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?

To help marketers navigate the ever-changing mobile landscape, here's a checklist of five key smartphone channels to focus on for the rest of 2014.

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Is a Mobile-First Marketing Strategy Worth the Investment?

Is a Mobile-First Marketing Strategy Worth the Investment?

John WattonDirector of Digital Marketing EMEA at Adobe

The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the relationship with their customers. Here’s why mobile-first marketing strategy is gaining global traction and how to overcome the associated challenges.

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