Social media is a tumultuous playing field. While it’s been dominated fairly consistently by Facebook since the late 2000s, every year sees new emergent platforms that either fail in a blaze of glory, get gobbled up by one of the major players, or go on to see individual success on their own.Read on →
It is a reality all brands and marketers must come to. Who has stronger influence on the awareness, consideration, purchase, and loyalty of your brand? You the marketer or others telling friends, family, and colleagues about the positives and negatives of your product or service? It is time to stop drinking your own Kool-Aid and recognize that the greatest power of brand conversion lies in the hands of the audience you target. The power comes from them advocating on your behalf.Read on →
Get access to all articles and talks by logging in or creating a profile here – its free.