Insights on Marketing & Technology

Market #76

Nudging
So, when is it legitimate to nudge?

So, when is it legitimate to nudge?

Linda LindstömThe Swedish Nudging Network

Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That government tricks people to, in their unconsciousness, choose a certain choice.

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Nudging can backfire

Nudging can backfire

Linda LindstömThe Swedish Nudging Network

In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembolagets webpage, it exists for one reason: “To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.” Linda from The Swedish Nudging Network will in this article give an example on how Systembolageret may have used nudging in a different way than may was desired.

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Nudge designs implemented: How to push people to joyfulness

Nudge designs implemented: How to push people to joyfulness

Bettina Therese MøllerInterior designer at Bettina Therese Indretning

Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will explain how she’s trying to change that by using nudging to “push” people to a more efficient and joyful everyday working life. - How to get the surroundings to act as a partner and not as an opponent by implementing nudge designs.

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You have to understand behaviour in order to change it

You have to understand behaviour in order to change it

Andreas Maaløe Jespersenresearcher at iNudgeyou network

Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenues for working with and understanding behaviour. Building on old insights and new research Nudge provides an intuitive framework, and new tools to those whose job it is to change public and private behaviour. But it has also sparked new debates about public and private organisations use of psychology for manipulatory and self-serving means.

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Leverage the full potential of your people and organisation

Leverage the full potential of your people and organisation

Tinna C. NielsenFounder at Move The Elephant For Inclusiveness and Inclusion-Nudges.org

In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, the winning organisations are those who enable their people to change behaviour and be inclusive of diversity of perspectives - in an easy way. Most leaders support this. Yet, why don’t the right intentions and efforts lead to greater results? The author Tinna C. Nielsen argues that a rational understanding of the importance of this is far from enough. We need to “outsmart” our brain. The author has pioneered an innovative approach called INCLUSION NUDGES to succeed with this challenge.

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How science is being used to influence our behavior

How science is being used to influence our behavior

Dr. Sarah FoxNeuroscientist and founder at Brain Bank

Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put together a special unit (the Behavioural Insights Team AKA the Nudge Unit), dedicated to using insights from behavioural economics and psychology to influence our behaviour. Although the Nudge Unit may sound like something from a bleak dystopian future, where our every action is monitored and controlled, it’s best not to judge the idea too hastily. So, let’s take a minute to get acquainted with the ‘nudge’…

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How to nudge people towards workplace happiness

How to nudge people towards workplace happiness

Thomas ChristensenResearcher at The Nudging Company

You are probably familiar with the term “Nudging”; it has been thrown around a lot in relation to health initiatives and government legislation. In this article Thomas Christensen from The Nudging Company will not describe what nudging is but instead discuss just how useful nudging is when it comes to workplace happiness.

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How to Sell the Serious Stuff to Homer Simpson

How to Sell the Serious Stuff to Homer Simpson

Pelle Guldborg HansenBehavioral Scientist at Roskilde University

During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers. The practical result is the new applied scientific discipline of ‘nudging’ that delivers a more detailed understanding of human choices, routines and habits; a discipline that allows us to go beyond marketing as we know it and sell the serious stuff with much greater success.

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The Power of a Nudge: Little nudges with big impact

The Power of a Nudge: Little nudges with big impact

Dr. Michael WuChief Scientist at Lithium Technologies

Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people's behavior. I will in this article present several famous examples of how small changes of context can nudge people’s behavior significantly. I will also dive deeper to understand the real power of a nudge.

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Nudging: A Very Short Guide

Nudging: A Very Short Guide

Cass R. SunsteinRobert Walmsley University Professor at Harvard Univeristy

This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The guide offers a general introduction to the idea of nudging along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

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