Insights on Marketing & Technology

Market #74

Danish Digital Award
Digitize or Die

Digitize or Die

Otto B. ChristiansenCEO at Danish Advertiser Association

MARKET has asked CEO Otto Christiansen from Danish Advertiser Association about Danish Digital Award and why his organization is one of the founders of this new award. In this article you can read his answers: Marketing has been undergoing major changes during recent years, perhaps greater than ever before. It is no longer a question whether to jump on the digital wave, but rather how much, where and how. It is a confused time with many paths into an unknown future. And as blissful Confucius said: "If you do not know where you're going, it does not matter which path you take."

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In 2015 a new Danish digital award puts spotlight on the advertiser's effort

In 2015 a new Danish digital award puts spotlight on the advertiser's effort

Bjarke StemannEditor at MARKET

If you’ve got the feeling that the world does not need more advertising awards, take a closer look at the new Danish Digital Award that will run for the first time in the spring of 2015. Backed up by The Danish Advertiser Association it presents an ambition to recognize advertisers persistent digital efforts rather than just clever and beautiful creative word done by agencies.

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