Insights on Marketing & Technology

Market #73

Mobile Marketing
5 Reasons Why You Need A Mobile Marketing Strategy

5 Reasons Why You Need A Mobile Marketing Strategy

Elisia GuerenaCopywriter, Freelance Writer and Editor at Mobile Commons

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and most accessible form of marketing today. Nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.

Read on →
Why Responsive Web Design is Important

Why Responsive Web Design is Important

Paul MistWebstars Ltd.

I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or - perhaps even more likely - you’ve got a smartphone in your hand and you’re thumbing through on your way to another meeting.

Read on →
6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Perry SimpsonDigital Content Coordinator at Direct Marketing News

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts.

Read on →
Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist

Shawn AguilarDigital Marketing Manager at TapSense

So many mobile marketing options are available... But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?

To help marketers navigate the ever-changing mobile landscape, here's a checklist of five key smartphone channels to focus on for the rest of 2014.

Read on →
Is a Mobile-First Marketing Strategy Worth the Investment?

Is a Mobile-First Marketing Strategy Worth the Investment?

John WattonDirector of Digital Marketing EMEA at Adobe

The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the relationship with their customers. Here’s why mobile-first marketing strategy is gaining global traction and how to overcome the associated challenges.

Read on →