Insights on Marketing & Technology

Market #75

Brand Communication
Branding matters more than ever

Branding matters more than ever

Mikkel Bach AndersenGroup Account Director at Kunde & Co

The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers. Some even believe that branding is put to rest by the complete transparency of the digital age. I disagree. I believe that articulating and ‘living the brand’ is as important as it has always been.

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How Microsoft Denmark Maintains its Powerful Brand - Part 5
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How Microsoft Denmark Maintains its Powerful Brand - Part 5

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - Part 4
02:58

How Microsoft Denmark Maintains its Powerful Brand - Part 4

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - Part 2
03:23

How Microsoft Denmark Maintains its Powerful Brand - Part 2

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - Part 3
03:15

How Microsoft Denmark Maintains its Powerful Brand - Part 3

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - Part 1
03:29

How Microsoft Denmark Maintains its Powerful Brand - Part 1

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City Brand - Part 4
04:42

How Wonderful Copenhagen Creates a Successful City Brand - Part 4

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City Brand - Part 5
03:17

How Wonderful Copenhagen Creates a Successful City Brand - Part 5

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City Brand - Part 3
04:37

How Wonderful Copenhagen Creates a Successful City Brand - Part 3

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City Brand - Part 1
03:49

How Wonderful Copenhagen Creates a Successful City Brand - Part 1

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City Brand - Part 2
04:35

How Wonderful Copenhagen Creates a Successful City Brand - Part 2

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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