Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people's behavior. I will in this article present several famous examples of how small changes of context can nudge people’s behavior significantly. I will also dive deeper to understand the real power of a nudge.Read on →
This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The guide offers a general introduction to the idea of nudging along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.Read on →
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