In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Idelson from agency SID LEE discuss their shared experiences with tech marketing, related challenges, and how they plan a departure from existing paradigms.Read on →
Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014.
Changes in the News Feed have been among the most recent from the site. With a much larger emphasis on quality content that weights well via Facebook’s unique algorithm, marketers are forced to up their engagement tactics in order to survive inside of News Feeds without being missed, ignored or forced out.
Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are interested in are different too: family and fashion are more important to women, whereas sports, technology and entrepreneurship are more referenced by men.Read on →
Are you getting enough traction with you blogging efforts on social media?
Do your readers spend several minutes on your blogs or are they disappearing in seconds?
There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year.
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