Insights on Marketing & Technology

Market #73

Mobile Marketing
Is your mobile marketing too precise? How over-targeting can under-deliver

Is your mobile marketing too precise? How over-targeting can under-deliver

Maureen LittleSenior Vice President at Turn

Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across all channels. In a recent study, we found that consumers who see ads in multiple channels convert 24 percent more often than those who see them in one channel.

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Mobile’s Impact on In-Store Shoppers: Challenging the Top 3 Myths

Mobile’s Impact on In-Store Shoppers: Challenging the Top 3 Myths

Emily ReynoldsContent Marketing Manager at Phunware, Inc.

Myth or reality? When in-store shoppers take out their smartphones, it means you’ve lost their interest.
If you answered “reality,” Google has news for you. In an article recently published in Google’s Think online newsletter, the search giant discloses the truths, based on its research, behind the top three myths surrounding mobile’s impact on brick-and-mortar retail.

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Bridging mobile and retail buying experiences will repave the path-to-purchase

Bridging mobile and retail buying experiences will repave the path-to-purchase

Amelia BernierMarketing Coordinator at Punchkick Interactive Inc.

Customers don’t live in silos—they move throughout their days with smartphones in hand, serving as constant consultants for a majority of their daily decisions. In order to better connect and engage with increasingly tech-reliant consumers, retailers have to consider how they use mobile both inside and outside of stores.

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Responsive content strategy: how content needs change on mobile

Responsive content strategy: how content needs change on mobile

Connor MasonCopywriter at Punchkick Interactive Inc.

Designing a mobile-friendly website is critical, especially considering the various advantages that mobile optimization grants in Google search results and conversion rates across devices. But deciding on a content strategy for responsive web comes down to more than design and layout.

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22 Content Marketing Experts Reveal the Secrets to Writing Killer Blog Posts!

22 Content Marketing Experts Reveal the Secrets to Writing Killer Blog Posts!

Konrad SandersCreative Director & Copywriter at The Creative Copywriter

The internet is full of all kinds of hogwash.
Sometimes you want to cut straight through the clutter and get genuine expert advice from the masters in your field.
With this in mind, I got in touch with some of the world’s leading content marketing experts and asked them a bunch of super-important questions. Their answers will be rolled out in six epic blog posts over the next two months. Starting now.
These guys are the big fish. They really know their onions. So glue your eyes to the screen and swallow up every last drop of this expert advice. You’ll be 22 times more blog-savvy by the end of it.
So…How can you make your blog posts stand out and get noticed among all the noise?

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21 Leading Marketing Professionals share their Digital Marketing Trends for 2015

21 Leading Marketing Professionals share their Digital Marketing Trends for 2015

Lee OddenCEO at TopRank Online Marketing

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

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5 Reasons Why You Need A Mobile Marketing Strategy

5 Reasons Why You Need A Mobile Marketing Strategy

Elisia GuerenaCopywriter, Freelance Writer and Editor at Mobile Commons

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and most accessible form of marketing today. Nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.

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Why Responsive Web Design is Important

Why Responsive Web Design is Important

Paul MistWebstars Ltd.

I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or - perhaps even more likely - you’ve got a smartphone in your hand and you’re thumbing through on your way to another meeting.

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6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Perry SimpsonDigital Content Coordinator at Direct Marketing News

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. Many companies (including Facebook) continue to invest heavily in mobile optimization, but others still seem hesitant to seriously consider deep-linking, responsive design, or geolocation. If the ever-increasing email open rates on mobile are any indication, there's never been a more critical time to optimize mobile marketing efforts.

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Your Five-Point Mobile Marketing Checklist

Your Five-Point Mobile Marketing Checklist

Shawn AguilarDigital Marketing Manager at TapSense

So many mobile marketing options are available... But where does one start? Is SMS still relevant? Should you focus on mobile search? What about mobile banner ads and video?

To help marketers navigate the ever-changing mobile landscape, here's a checklist of five key smartphone channels to focus on for the rest of 2014.

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Is a Mobile-First Marketing Strategy Worth the Investment?

Is a Mobile-First Marketing Strategy Worth the Investment?

John WattonDirector of Digital Marketing EMEA at Adobe

The amount of time people spend on a mobile device is growing 14 times faster than desktop usage, forcing brands to reimagine the relationship with their customers. Here’s why mobile-first marketing strategy is gaining global traction and how to overcome the associated challenges.

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